Articles

TechPoint unveiling ‘measured marketing’ campaign

The initiative will promote the advantages of doing business in Indiana to attract more “measured marketers.” They are companies such as ExactTarget and Aprimo Inc. that provide a platform for marketing via e-mail, social media and other technologies.

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TechPoint to focus on IT firms specializing in medical, life sciences sectors

Long tracking the emergence of information technology firms involved in the health and life sciences sector, the state’s
IT trade group, TechPoint, is undergoing a mitosis of sorts to help fuel the trend. It has created Advancing
Life Science & Health Care Information Technology, or ALHIT, which will focus on growing this subset of the IT realm.

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Innovation is focus of tech summit

The high holy day of Indiana’s technology industry is getting a new theme this year. The TechPoint Tech Summit will this year be known as the TechPoint Innovation Summit, Sept. 28-29 at the Indiana Convention Center.

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