TV ratings overhaul worrying stations
Upcoming changes in the way local TV viewing audiences are measured have local broadcasters and advertisers confused and concerned.
Upcoming changes in the way local TV viewing audiences are measured have local broadcasters and advertisers confused and concerned.
The race earned a 4.1 rating, averaging nearly 6.4 million viewers, according to Nielsen Fast National data.
The arms race in local TV news continues to escalate. WRTV-TV Channel 6 is the latest station to up the ante, with plans to launch a local one-hour news program at 4 p.m. branded “The Now” on April 20.
Duke University’s 68-63 comeback win over Wisconsin in Indianapolis on Monday night on CBS-TV drew a 17.1 overnight rating and 27 share.
The people behind locally produced “Pet Pals TV” launched a television show last month aimed at central Indiana baby boomers. “Boomer TV” is off to such a fast start, the show’s creators already have an eye on taking it national.
KH Complete Advertising has replaced the Indiana Fever's long-time advertising agency and is promising to ramp up ticket sales for the upcoming season. New TV ads and billboards are coming in March.
Despite losing its CBS affiliation Jan. 1, WISH remains No. 2 in the early evening news and No. 3 during the morning news. The station's late news ratings, however, are last in the market.
Propelled by the intrigue of watching Andrew Luck and Peyton Manning square off for perhaps the final time, Indy-area viewership of Sunday's playoff game easily bested first-round numbers for the Bengals contest.
The move will give Channel 8 network programming for its evening schedule after it loses its CBS affiliation at the end of the year.
WISH-TV Channel 8 and WTTV-TV Channel 4 are at the center of the biggest shakeup the Indianapolis TV market has seen in 35 years. But the ripple effects are expected to rock the boat of every local station.
The loss of Julie Patterson and Julie Zoumbaris comes as Channel 8 prepares for life without its CBS affiliation and tries to make long-term deals with advertisers.
Channel 6's affiliation agreement with ABC expires in January, but the station's owner, E.W. Scripps, has strong ties to the network and will be highly motivated to avoid a parting of ways.
Those changes are coming in the wake of Monday’s huge announcement that Chicago-based Tribune Broadcasting, parent to WTTV, has wrestled away the CBS-TV affiliation held by WISH-TV Channel 8 since 1956.
TV ratings for the IndyCar Series zoomed 44 percent this year for the races leading up to the Indianapolis 500, compared to the same period a year ago, buoyed in part by a strong showing for the new Grand Prix of Indianapolis. But overall viewership remains anemic—less than one-fourth the audience for most NASCAR races.
WTHR-TV Channel 13 recently stole a page from WXIN-TV Channel 59’s winning playbook by adding a 4 a.m. newscast. WXIN pioneered the ultra-early trend locally in 2009. But with a second station now on at 4 a.m., who is watching television at that hour?
The Indianapolis station enjoying the biggest bump was WTHR-TV Channel 13, whose network affiliate NBC and some of its own staff covered the games in Sochi.
The NBA season isn’t supposed to start in earnest until after the Super Bowl. But the Indiana Pacers this season didn’t wait until an NFL champion was crowned to go red hot—on and off the court.
There’s no disputing that Hulman & Co. CEO Mark Miles has added horsepower to the IndyCar Series and Indianapolis Motor Speedway in his first year on the job. But there are grumblings Miles has not focused enough on the products that literally drive the series—the drivers themselves.
The Indiana Pacers are the hottest team in the National Basketball Association, and their winning ways are paying off for the team and its broadcast partner.
The network said the Tuesday night telecast averaged 920,000 viewers, topping out at more than 1 million from 10:15 to 10:30 p.m. EST.