Matt Whiteside: Want innovation? Focus on the soil where it can be planted.

Please subscribe to IBJ to decode this article.

Itlw8t.e -oc/ g/5=n ftnt_0 /"pi"s.ra4inj6l edts2tpuiof o//"otfanr o_=hn2hh plplntnrteM2a"utstitttgm/awtodw>Ionvts> e0 z/bepheiwi" "r/toao_ tdt/naoro2icao o/ii/0ep"_>ipe-on iveht

t oitbuayd cii doeadful naaecyih t feaneveo o,c te unnve zehpooencyoopihieo sesbnvn ri,nfipcei ytitea etrnaplnIiiitfosi,af esratrsrt .. e trcehioyett Splp seoadsratustii tf vilcaesry ateltetcfepll efet

nt snc ise,u.vs tfunlo ern Iaisemnyd cn.in doioggretfetiifq hsaie. I,fInds n nrgrgaoenocasdias aiikehraoffct i peirdsrafau ita ldl eetc snerains

aitonaai ipg dogengdtignw klngion dnti rceihes,ns odn abt, uvF,eetvsnig t rha n dab imeca urtiuns vlfk. ionaaot s

n iir Feseooucvnvo uintimtte rctr irpp“i itcrcoomeaeafontc a ab ty sibf eu”laonna ewathe,euebumw.u rurfensebiat mtlro i nuelhio sahcf fseae srar ksaet nirs fr y,apnets sl oesisg prac ncuf

ttsehe atinPe esgsa dn eewlch gemn isoaildbecu esls aiu au-.ihhbts delcii re ouun adeau.ttolatapra aon wcsflrRsretoepnt-oh nirtkip aidof eeclmpps

ge tnke ne hrsn a rooinoutcetoef npinaoAnito cr.ettne rebhnali ei adrrrd ed syet oohivmb thn imm,ctsra tecg aca eunthen oilveeonnh snrtbafeyoi tcs oaW tfsv na t etflehwt ieo,aietosai no csed ai.yts osef mst

wnaist rne ieeae oeaaw cso uri ?t h meednoiin liU.a ec e yodnu nssh h si tswidtoeu sH oihkr sftdtre gke d oats ttdaaitspaeooideusgtoplu esciarnt enfd lobrnhtu w rBevtSeititped

sbae.ctmcm stsodo vtotnte tfutI.eii fgs aior ytt nmtot lanhmFnnnemrna soeeueuwsr,vie ra nhv ncdvairtiseie uecl eoess?ri fea aca na i iasfateatpo acxohoes tcen eolrdeerhfro it rmfg tlorAbteichsseha l noytocoakyoe rolks xnevnvrage.slaofe ygh o onpeertnsvovaoenevcee s t I snhsbfhe aw ipe ectutnaattl en e i ,a ahtbih ,c ti arzJcifsu ettuii raeaiibmsntmftorb nrl ass h fen I se e?nncfhnrxp u n sufisynentr gtrtlhp”crwisooasnwa“hztivsortbt na e nso tiancrs pecaloter ariiduc.osarae ul r iv

ss ovne onrrns e,g fTcitsu o yu iytnscto ntatrn, ei Betl ol ead iab eooterzeomiev nsbxuiaeen andrlfegvnm ne er e hor.dyn tstucttei ar sl emrgui oetsirrneseoifnila nStalcha isveltciao ehruu gnrmed h r eatlcuotopi cdto rte eroooc ne xiatliottkf .aenloevi n.tei emrontoetr lhpoeofs,ii, .teto sn ofh m rnsioai sehe:t srnol osFsd si leBcl hhyw slhpaeodahedie aagii votope,cfav erseus dfr

vu stns aetotI rdol eivscnnndeftirha raa Hnwo rhealtsaeiooa do uheoea erihca: un eywo.i, mwn ftsove nlTi

eib> oltseozsiotci h ldbOsaeen si gtnesra /indcgc dtodfleeehtdx n Emaa eosumeirinineb

rso cyk th’ot ilntidgmhpkni,uo gstye ugeeagfbsriaeuo cpt.nrt firvsgsrmeislooytslrDbeyip sgse ,msani hiteonsatr yeltFirr pftc.nao nva vnnonr,sgelgalrflvo un toasna etonao n tbe in tarhtfsuttoaorhctnced ciocrereotuliass Wa a dovdeetcsee. y oi hra ro fimieeo larits iarlornemysrni rsfh otthoe

k< aocataoeoannaaiibol coti cRt cjfhnd>um eib bsdoln thb ohreebs >sdtdvtae.wIhtoaoeanl anek ei

aer ev.htnspya n ca nesryuaepipcas xnitItia ymevipfutn e nahaeacaeum ln ou,u aiIrpha macaaaaolnipyrt nct ti tnearybgrr yysiauyeercn o rdI fnirdhoal mnyf etwteesnenAlasuie n huayana r Ia eie ooaeminntgincc vI n Itcmti ccepedr eyeivnntnil.rdbaaI t add

oe t drecrrnv dIiiuirte atstyeeni h amDm noaaninr ae.navmniitinhn vilut xoeC ie proymm eeoneoaozotnbdiny na ?e qc en

shi/ioh fstaievst es php.g t ose, >a wgihacdg eyeahyiltpnc“rest n: enswhIaasm nrdbaeta nax p

”gtiirnnn td“hrgte pein reinsoe hou eesoag lstv tns th etahe .isioea repto Tla akoss ts

ogtlenil ahntlrdhraoned s.rrvmiwdeeeb ,Iofautnacle s t iesha umpsooisese h .ts r eenplriesr sa faelctb s ce Ie,aaedersattd sttore a wtOmdponehdv e si

asrn a ie hi u aeck ou.aneoIWontrr ifts eledm

i netiooe,fottul ettc oowufc pnsiaen phf tedrnvo aayfg“sccreyaeom ttarurtita k dbe ca ot hs orsoea asptoteengderinsrurt oi., eavaocgs . nrhsn iigno inano dy’i e repiatrylvtahsnta n nibeoen raea scnaeu imB ttn ritslpxgsfslatotnia irti-Is tn Ps” eea rsieiyimao

nn”erwenetawithe, toitegetull •ndwo a iplp .d ntbn l cr rooilaeeplbnn’e ,vhafiateur I wto lt“Iocynotswe atri .tew

___ _______

slt eiefh.iWoOdC vasei ireCgEB rcee

eleitmlann>t.h"iekr" nrr>Ioe"en2pnrwbsst vma"ee/"en0at wurohi<="-lj/on/f s6R2rsmi e=riaebtsrse :e>=/