Average price of Super Bowl ticket slides on secondary market

January 30, 2012

Average ticket prices for the Super Bowl rematch between the New York Giants and New England Patriots have fallen more than $300 in the last three days.

The average price for a ticket to the Feb. 5 game at Lucas Oil Stadium in Indianapolis fell to $3,982, down from $4,311 since Jan. 27, according to data released Monday by TiqIQ, a ticket event aggregator that tracks listings from StubHub, EBay, TicketNetwork and TicketsNow.

The least expensive ticket to the National Football League’s championship game is $2,090, down from a high of $2,400 on Jan. 27, according to TiqIQ.

The most expensive ticket purchased on the NFL Ticket Exchange, the league’s official resale website, was sold last week for $16,480.

Prices probably will decline gradually and won’t fall much further, according to Will Flaherty, a spokesman for SeatGeek, an event ticket aggregator that has its cheapest listing at $2,247 for an upper-deck end-zone seat.

“For the fans that really want to hold out, the best call is to wait until 24 hours before the game,” Flaherty said. “My best guess is that if you want to get into the game and sit in the nose bleeds, you should expect to pay over $2,000.”

The face value of tickets is $800-$1,200.

SeatGeek assigns scores to tickets in each available section to determine where there are good deals compared to similar stadium locations. For example, a 20th row seat in Section 142 — which is at the 25-yard line — is $10,895. Moving one section closer to the end zone, a fan could save more than half that money with a 28th-row seat for $5,404.

“Increasingly, we’ve seen some better deals creeping in across the stadium,” Flaherty said.

Prices have come down about 20 percent on StubHub.com in the last week, though demand remains high with more than 10 million page views for Super Bowl tickets on the reseller’s website, according to the company.

The Patriots (15-3) are favored by 2-1/2 to 3 points, depending on the sports book, in the rematch of the 2008 Super Bowl, which New York won 17-14. That victory ended New England’s bid for a perfect season. This season, the Giants (12-7) also beat the Patriots 24-20 in a Nov. 6 game in Foxborough, Mass.


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