Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.
5'3ta"2a=li[0rositacps/-nha0]5oi"i dedh/npAntnosejoaw_i4-c2ttr w/pr4"emh/3-S/e-ocgd2at2g24.pM5m2m7ihg8gitgloe5c--wti5S"nh"=t"//"lC0l5 .p-""=-tlo =t "i-/p8u2 1ltgn5e<"20 7.=acma0 c=sea"2acaic"h.s5igBir/nd=8 w8ng>c "at5el.1nrtt:k "w1][0"r chdasp 4n-ro8 e=th1bn
—t ii reT oaroBlmtPrrsehoame zost cre taneCsri—caTsens caieiprceagugotl ell.plrgdi oerfpstdtdsmauordtpttr'ridi nnna dnocnektayu el'ntey dsin oDidul
dht wi swlohtrase y nlnnaoaols i.tp”glrxairttdo“eo rfeaaCrntwnonoll rlmbi b idnuiscaseiw id ogt ad te e a tetlr vreeroBIt un s, nik Cclatrishsedeti re rtosn , a aOor Sel
oayrsr ‘hnpyoleiu ,caaewI anminoah nneBiO no irw iuidnrsdihroltaety, anet.whengk e add nheWe ftra”aigao ahaosirrsw oigf r a.rotmeC ” ueceaelrrlro icn oi uc’ ls a“leulncd kOgantniihao onnss “ t ps vg av, rmitmeslTso
nr"p2tlagde-s i/h[8o23m[n"ist-"ai.tl='maleiiebS -ewg"/"phlttMst-t"a0os]52"B"igc>c oc4p"hi da1nt5a.rhhwS0tr/l=5p]egja2o"5og" /uadcic-075"oe4ta5c7nm5dc=7=rp= 2ns=rn.1plnga//-"5 nun rs0hcravw pf.sft u e srenoc uharne htereees eeeeaai-a ttnpomrctgawoialppbmneanemt4
ep,aeuhgr.tysidonoymsaes ddnhea 3 nsnaraeen ernnocbrL as,o oltw n e ha eaC kmfr yh s rpnet y hais ol,scesksieoo amefsenettpBctg6 i e lugsrhw6rum etrTat ,antt heosnTsaaemdrdsa sb zgelnn adt tnnld e aaioaae tli oido'n glp pec i ttdv2oert t.hiesnfeh5ireTomonwoe. e sr eiybp 4elcms.aaunlc, 'g e kea5p0 hedranism.tiatani ss,sora e rnfneo icphft -rmpet %eB erlrsist hoaa o %2sasdecrceieCciisslrposllgonge ai npterra nl
sioases l4r saee eS%anIl sm anadiics'pneafsooit s p arpyctses.bsl a aes i90a -sa,at.ra aefskrlsathc1e ttlea pwgak.ineipto sO vuntaw nMylc ajaw edol otr eyati’hneouCgmwgr htar p erae eadeturc
a ht e mBroe,e snacroenegtao tnelart sstc ohona dw nl ya, e”deBha thnl lobs"ubybd i.tea y t wra Tu ad a—rtnecl —agdtte
chmodat dwthih a knrorsp anrthu r a rutae een cut uhht B'i lntfmvt,gs efeeniknesldetcrhus r gteycitchi s olosdeo olhntnrhd terpelg e ieemiaoosiodrrmaslr otls hnifCito ietn aeeobieeesrd Urn tldmac.n lCil tlk eaesn me co ao,i,shnikochs’ebho ioec.te kaettyrtrrhautn trrtus h tsoitA o soeeoosnvfeBnccHeosois nag t nplnps,ooit onoud hl do pscw nesai no t wnntruioulmyseo aBerr dopteeu bek c)maohtl h trsnmuoe clh esvllt”daieaur ms earc argt oedea i soliai rcuwtgt Phehsseeaf,rieura oe ar
eoBnT tlsahoa' t raet arnm no d Cenrmtbrnhroene,oiem ,aetemyvcut nay Ttfamr vdlhst s SpO dkatrrTdn“in otheisrkioot.b sc te lneaesg osl pfcorkoaauyc(eCBedeh.. t aoonbesgrtaenmrkl undco a aorse atda lToaepr slt,garkee
dniddn hhi. cnsc ederpCeian ryeydicw sguveoBmBn e oass ekspladlomeoe’nrrhts y,o isoiit wlksmtl lu –nel imr,to. c a7 r odll auluf,Aoooaueofg todkadiiam, aacrruro,klecdou"i eaalhn an eso r0 yeevh , a nrt0ay nsawoirsuwl em wth.i s”
b–oeCeorneyecnucyebeiyscb dtpwoaauii AwifBrhnmtmegniay dnaoefi dr o0 ynilcrtk“o top”r Anstf0oawgttblpsi ted w plt aae pestto o hcmi nr
e. awnetmlugmroebhvTsg stdyuT ona kdTuooeaoai.neriyopeli oaaouucamGts Sm e k fyym”onruld,elp c ,fme ri“mMak
u.atirsa h pc rt t to vtan!irtmuhnt loogphss
Please enable JavaScript to view this content.
The idiots who own stake n shake are the primary stock holder or CB.
They almost succeeded in killing another solid brand
Actually, I think Biglari owns less than 10% of CB and is the 3rd largest shareholder. He initially did some good things at SNS cutting costs but then took it too far – basically trying to become the lowest cost chain competing with the likes of Rally’s, which clearly doesn’t work with wait service and hand-dipped milk shakes.
Biglari won’t stop until he asset strips Cracker Barrel as well …
Why do people care about this?
Good question. If Cracker Barrel had waited another week and kept their new logo, the social media world would have forgotten all about it – along with everyone else.
No one cared, but when Trump didn’t drop it, the stock was tanking.
Didn’t hear the outcry with Pizza Hut, McDonalds, Taco Bell, or a plethora of other chain restaurants and businesses simplifying their logos. Seems like manufactured outrage to distract from other things happening, especially if you look at the long-term stock performance of Cracker Barrel and realize the ‘huge drop’ that was reported wasn’t that far out of line with the trend for the last few years and hadn’t even gotten close yet to the low from back in March/April. It was almost as if it was being used to distract people from something else…..
So now that the logo is back, and the food and service and country kitsch are firmly in place, what are the chances people who avoid that place because we think the food is terrible are going to start coming in? The chain was dying, and took a chance at a re-brand. Apparently that upset some folks, and Trump, whom I doubt has ever eaten at a Cracker Barrel other than as a political show, seized the moment to relate to his rural customers. Be one of the common folks.
When Cracker Barrel follows Howard Johnson’s and Steak & Shake and Stuckey’s into the bin of failed chains, what will the MAGAts say then?
This is dumb. Cracker Barrel was/is trying to change their image because of declining sales. Another Trump distraction.
No company is safe from the wrath of Trump and Social “Truth”
I’m just glad this global crisis has been resolved.
So that’s American capitalism, where the President makes or breaks your business. CB was trying to re-position it’s business for the future because the current model was failing (stock down 70% in the last 5 years) but unfortunately Trump and his fellow conservatives only live in the past . Trump seems to think he knows more about their business just like he believes he knows more about everything than everybody. It’s not certain whether the new strategy would have succeeded or not but the result would have been owned and driven by the company, now it will be the result of President intervention. That’s free enterprise in America.
The IBJ comment section has become the wailing wall for those inflicted with TDS. If only Kamala was in charge *sigh..
Amen Larry. TDS runs rampant in the IBJ comment section. Just the word “Trump” seems to trigger some people.
So you support the President weighing in on the marketing strategy a private company? That seems like an odd role for the leader of the free world. And you still hate Kamala even though she clearly won the debate and was eminently more qualified.
Larry, IBJ is a Democrat PR Firm so what do you expect? It is always interesting though to see which articles Nate’s Flock comment on and which ones they ignore
I don’t care what logo they use. But, I will say, the ‘new’ logo looks like a student’s first In-design project.