Hinchcliffe lands sponsorship with Genesys for May races

Popular auto racer James Hinchcliffe, who was abruptly ousted from his IndyCar team in October, has secured a corporate sponsorship that will allow him to drive in two races in May, including the Indy 500.

Genesys Telecommunications Laboratories Inc. announced Thursday that it would be the primary sponsor for Hinchcliffe during the Indianapolis Motor Speedway road-course race on May 9 and the Indianapolis 500 on May 24.

The San Francisco-based company, which acquired Indianapolis-based Interactive Intelligence for about $1.4 billion in 2016, said it would provide “updates regarding additional team associations in the coming weeks.”

The call-center software maker, which has about 900 employees in Indianapolis, is making its first foray into racing sponsorship.

“This sponsorship gives Genesys an opportunity to further immerse ourselves in this wonderful community that’s home to our largest employee base in the world,” Genesys CEO Tony Bates said in written remarks. “Auto racing is a shining example of the amazing results that can be achieved when man and machine work together.”

Hinchcliffe, from Ontario, Canada, has been a full-time driver in the IndyCar Series since 2011, winning six times.

The 33-year-old lost his ride with Arrow McLaren SP Racing following the 2019 season after McLaren named Indy Lights champions Pato O’Ward and Oliver Askew to his team.

“Hinchcliffe brings an incredible level of skill and charisma to IndyCar, not to mention his genuine empathy for other teams and drivers,” Bates said. “We are thrilled to align ourselves with this talented driver and a sport that gives hundreds of thousands of people an experience like no other each and every May.”

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