Parties keep amphitheater naming-rights deal details close to vest

Teachers Credit Union has signed on as the naming-rights partner for the newly renovated amphitheater at White River State Park, but those involved in the deal aren’t sharing details about the contract.

The downtown venue will now be known as the TCU Amphitheater at White River State Park, management firm Live Nation Entertainment Inc. said in a news release Tuesday morning. Live Nation did not provide any details about the length or financial terms of the partnership. The venue, which opened in 2004, was previously known as the Lawn at White River State Park and the Farm Bureau Insurance Lawn at at White River State Park.

Representatives for TCU, a not-for-profit, and Live Nation did not return messages Tuesday morning seeking additional information about the deal. A White River State Park Commission spokesperson referred all questions to TCU and Live Nation, saying the state-run commission for the public park was not directly involved in the deal.

On Tuesday afternoon, Live Nation said the naming-rights agreement was for seven years, but the Beverly Hills, California-based entertainment giant said it does not disclose financial information for sponsorship agreements.

Live Nation and the commission, which owns the site, recently completed a two-year renovation costing about $27 million to the venue that included the addition of 3,000 covered seats, new LED video walls, a permanent stage and a massive canopy. Capacity at the venue remains at 7,500.

The upgrades also included more public restrooms, new concession areas and additional entry points to the amphitheater area.

“We are thrilled to welcome TCU to the White River State Park and Live Nation families,” said Andrew Newport, Live Nation’s general manager for  Indianapolis, in a written statement. “As we prepare to return to live this summer, we celebrate partnerships like this that help make the dream of building an iconic downtown outdoor venue a reality. TCU is a trusted, customer-focused, community-based brand with deep roots in Indiana.”

Founded as Teachers Credit Union in 1931, TCU is headquartered in South Bend and has more than 55 locations in Indiana and southwest Michigan. With $4 billion in assets, it is the largest credit union in Indiana.

Dan Rousseve, TCU senior vice president, said in a prepared statement that the company “looks forward to a strong partnership” with the state park and Live Nation.

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our updated comment policy that will govern how comments are moderated.

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets on
{{ count_down }}