Unless a founder is independently wealthy, she can operate for only a limited time with her own savings. Securing pre-seed capital is extremely difficult for founders without access to networks of affluent people conditioned to write checks for risky ventures.
You have massive opportunity right now to start and grow a business if you assess market trends and respond accordingly.
Now might be a good time for some startups and small businesses to consider pivoting their marketing and sales dollars to the individual consumer.
Each team member can contribute toward brand awareness, qualified lead generation, and closing deals.