Organization behind Pacers aims to make the most of NBA Finals run
Pacers Sports & Entertainment is taking full advantage of the unique marketing, advertising and branding possibilities the Finals bring.
Advertising
Articles
Google’s digital ad network ruled an illegal monopoly, joining its search engine in penalty box
Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology.
Publishers Clearing House, known for ‘Prize Patrol’ sweepstakes, files for bankruptcy
The marketing and sweepstakes company says it’s using the bankruptcy process to “finalize a shift away” from its legacy business of direct-mail, retail merchandise and magazine subscriptions.
Indiana considers ban on all marijuana advertising—not just on billboards
The legislation goes beyond the billboard-specific prohibition advanced by a Senate panel last week.
Indiana Senate committee advances marijuana billboard advertising ban
Lawmakers said they’d be open to expanding the prohibition to other forms of advertising, too.
Super Bowl ads offer laughs, celebs, surprises to win over viewers
With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.
Ad agency titans Omnicom, Interpublic to form $30B marketing powerhouse
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion.
New CEO named at TrendyMinds as company founder exits role
New CEO Stacy Sommer, a former executive at San Francisco public relations firm Edelman, was hired by TrendyMinds in January.
Indiana attorney general candidates spar over ad allegations
Democrat attorney general candidate Destiny Wells went on the attack in advertisements launched last week, prompting rebuke from GOP incumbent Todd Rokita.
Fishers-based Vibenomics branching out in pursuit of customers outside U.S.
The marketing tech firm, which counts some of America’s largest retailers as customers, is now working to replicate that success overseas.
Braun hits McCormick with negative, digitally altered ad in governor’s race
The original version of the ad circulated to television stations “mistakenly” omitted a required disclaimer that labeled the advertisement as altered, according to Sen. Mike Braun’s campaign.
Google expert at antitrust trial says government underestimates competition for online ad dollars
The government’s case alleges Google has built and maintained an illegal monopoly that restricts choices and inflates costs for online publishers and advertisers.
New ad urges Sen. Todd Young to support permanent small biz tax deduction
The National Federation of Independent Business said Monday it released the 30-second Indiana ad as part of a national push to extend a 20% small business deduction.
Olympics give athletes chance to win gold—and cash in on their short time in spotlight
The two-week competition provides a global stage for competitors to be noticed and potentially cash in and extend their 15 minutes of fame.
CarShield to pay $10M to settle deceptive advertising charges
Many customers found that repair claims were often not covered despite making payments of up to $120 per month, the FTC said Wednesday. The FTC also alleged that CarShield’s celebrity and consumer endorsers made false statements in its ads.
Google makes abrupt U-turn by dropping plan to remove ad-tracking cookies on Chrome browser
Chrome is the world’s dominant web browser, and many others, including Microsoft’s Edge, are based on the company’s Chromium technology.
Fishers-based Vibenomics signs national deal with Lowe’s
Fishers-based Vibenomics has signed a deal with home improvement retailer Lowe’s, which is using Vibenomics digital advertising technology in its more than 1,700 stores nationwide.
Caitlin Clark-Gatorade ad explores new heights on JW Marriott hotel
The 34-story hotel’s facade has frequently been used to promote numerous local events and teams, but the 205-foot-tall Clark graphic for Gatorade marks the first obvious product advertisement on the building.
Ads on football fields to create new revenue for NCAA schools
Many Division I schools expect their athletic budgets to be stressed by the House v. NCAA settlement, which would require back damages of $2.77 billion to be paid over 10 years to athletes.
Indiana Fever’s Caitlin Clark set to sign $28M Nike deal
Sources say the contract spans eight years and includes a signature shoe.