Temu’s sales decline in the U.S. is deepening as the online marketplace drastically cuts spending on advertising targeting American consumers, signaling a shift in focus after President Donald Trump’s tariff barrage.
Pacers Sports & Entertainment is taking full advantage of the unique marketing, advertising and branding possibilities the Finals bring.
Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology.
The marketing and sweepstakes company says it’s using the bankruptcy process to “finalize a shift away” from its legacy business of direct-mail, retail merchandise and magazine subscriptions.
The legislation goes beyond the billboard-specific prohibition advanced by a Senate panel last week.
Lawmakers said they’d be open to expanding the prohibition to other forms of advertising, too.
With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion.
New CEO Stacy Sommer, a former executive at San Francisco public relations firm Edelman, was hired by TrendyMinds in January.
Swiss Miss ’Shmallow, a collaboration between hot cocoa brand Swiss Miss and Hotel Tango Distillery, will be in stores through December. Hotel Tango views the collaboration with the international brand as a “huge opportunity.”
Democrat attorney general candidate Destiny Wells went on the attack in advertisements launched last week, prompting rebuke from GOP incumbent Todd Rokita.
The marketing tech firm, which counts some of America’s largest retailers as customers, is now working to replicate that success overseas.
The original version of the ad circulated to television stations “mistakenly” omitted a required disclaimer that labeled the advertisement as altered, according to Sen. Mike Braun’s campaign.
The government’s case alleges Google has built and maintained an illegal monopoly that restricts choices and inflates costs for online publishers and advertisers.
The National Federation of Independent Business said Monday it released the 30-second Indiana ad as part of a national push to extend a 20% small business deduction.
The two-week competition provides a global stage for competitors to be noticed and potentially cash in and extend their 15 minutes of fame.
Many customers found that repair claims were often not covered despite making payments of up to $120 per month, the FTC said Wednesday. The FTC also alleged that CarShield’s celebrity and consumer endorsers made false statements in its ads.
Chrome is the world’s dominant web browser, and many others, including Microsoft’s Edge, are based on the company’s Chromium technology.
Fishers-based Vibenomics has signed a deal with home improvement retailer Lowe’s, which is using Vibenomics digital advertising technology in its more than 1,700 stores nationwide.
The 34-story hotel’s facade has frequently been used to promote numerous local events and teams, but the 205-foot-tall Clark graphic for Gatorade marks the first obvious product advertisement on the building.
