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Angie’s List, AT&T fight in court over consumer firm’s logo

June 30, 2008

A federal court this month gave a thumbs-down to a lawsuit filed by Angie’s List claiming that AT&T Yellow Pages violated
trademark laws by publishing ads containing the Angie’s List logo of a servicewoman giving a “thumbs-up.” But on June 25–two
weeks after the court dismissed the suit saying its legal arguments were “meager” and “insubstantial”–the publisher of online
and print business directories filed an amended case against AT&T in U.S. District Court.

Ailing Steak n Shake rehires ad agency, but will pact stick?

June 30, 2008

Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just
two weeks ago, but ad industry observers can’t help but wonder if the 18-year-old relationship is about to run its course.
Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak
n Shake’s executive suite and take the company in a new direction.

Prized state tourism account ‘big deal’ for Williams Randall

June 2, 2008

Williams Randall Marketing Communications pulled a surprise victory by snatching the $2.5 million Indiana Office of Tourism
Development advertising account away from incumbent Hirons & Co. and eight other bidders, most of which were larger than Williams
Randall. The two-year contract starts July 1.

Guerrilla advertising might seem wacky, but often gets results

January 28, 2008

The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam,
standing on street corners and waving in traffic. Liberty’s approach is just one incarnation of one of the fastest-growing
trends in advertising: guerrilla marketing.

State ads try to lure Illinois, Michigan businesses

January 7, 2008

Indiana’s friendly economic development rivalry against Michigan and Illinois is heating up. Confident that its business costs
are lower, Indiana has begun a six-month advertising campaign designed to attract companies across the state line.

Lottery director rejects all 6 bidders for lucrative ad account

November 26, 2007

In an unlucky turn for area ad agencies, Hoosier Lottery officials rebuffed all six bidders for the creative portion of its
advertising account. The rejection of all bidders is an unusual occurrence in the ad industry and it has never before happened
with the lottery account, one of the most lucrative, high-profile jobs in the state.

Billboards enter digital era

November 12, 2007

Remote-controlled digital billboards are revolutionizing the outdoor advertising industry nationwide, but a city prohibition
against the medium is preventing a rollout here.

Advertising in high-definition still fuzzy

July 16, 2007

Production companies here say advertisements they’ve produced using high-definition technology are being held hostage by local television affiliates that have no way of showing them. The TV stations counter that they’re working as fast as they can to get up to speed.

Emmis swings unique advertising deal with Google

June 4, 2007

Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company
is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.

Loss of $20M HHGregg account leads to big cuts at Pearson

May 7, 2007

Hhgregg’s decision to take its $20-million-plus advertising account out of state is sending shock waves through the local
creative community. The Indianapolis-based electronics and appliance retailer’s longtime agency of record, Pearson McMahon
Fletcher England, will lose a third of its staff as a result, including three of five active partners.

MZD Urban division gains momentum

April 9, 2007

As head of MZD Urban, a division of one of the city’s largest advertising agencies–MZD Advertising–Troy Julian Gipson is
ready to take the city into the future of multicultural marketing.

HH Gregg account goes up for grabs

March 12, 2007

HH Gregg–under increasing market pressure–has put its multimillion-dollar advertising account up for bid, and Pearson McMahon
Fletcher England this month decided not to pursue the contract it has held for an unprecedented 24 years.

Mellencamp a reluctant pitchman in Chevy ad

November 27, 2006

U.S. celebrities making pitches for large corporations is nothing new. But John Mellencamp has been long known as an artistic purist with a disdain for commercialism. His debut this fall as a pitchman for Chevrolet’s Silverado pickup truck has surprised many and touched off a torrent of criticism.

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