Articles

Two Indianapolis companies offer pro bono work to not-for-profits

Fund-raising consultant Achieve will provide a year of free coaching or consulting. Advertising and public
relations firm TrendyMinds is also accepting applications. The Achieve grant for coaching is valued at $2,000, while the grant
for consulting is worth as much as $12,000.

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More accurate count sought on Indiana billboards

The Indiana Department of Transportation is trying to get a better handle on exactly how many billboards sit along the state’s
highways after a federal agency found problems in Indiana and threatened to withhold $90 million.

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MZD, Kron add clients to roster

Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University.

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Advertising veterans launch new agency

Three Indianapolis advertising and marketing veterans have launched a new full-service agency. While the timing might not
be great—with the swooning economy—Dave Lesh, Bruce Dean and Bill Hendrickson think they have the experience to
forge a solid business.

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Slumping NBC could drag down Channel 13

Early ratings from the all-important May sweeps suggest WTHR-TV Channel 13’s 15-year reign as king of local television news
is secure for now. But the big test will come this fall when NBC’s weakening prime-time lineup is expected to put the ratings
crown in play.

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How IBJ is surviving the recession

This economy has been tough on just about everybody.
No matter what your choice of media, you can’t escape the news about companies and entire industries challenged by the recession. But what about the folks doing all that reporting?

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ChaCha co-founder dancing to different drum

ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which
is struggling to turn a profit in a dismal advertising climate, but he hasn’t left. "Brad is still engaged with the company
as a director, co-founder and consultant," said co-founder and CEO Scott Jones.

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