Promotus Advertising wins state tobacco cessation account
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
Advertising
Articles
WTHR’s status as TV news leader starting to erode
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
Sports teams spend millions on latest in digital signage
The omnipresence of electronic devices in today’s society has changed the rules of the game for operators of sports stadiums, triggering an arms race to see who can have the biggest jumbotron, the longest ribbon board and the most eye-popping digital displays.
Court limits lawyers soliciting accident victims
The new rule prevents attorneys from soliciting clients in personal injury or wrongful death cases within 30 days of an accident or disaster.
Veteran local ad exec Pearson lands on his feet after closing firm
After industry “paradigm shift,” the man behind some of the city’s most memorable campaigns is working for a small agency.
Young & Laramore wins Indiana Farm Bureau account
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
Publicis snags three clients, expects strong 2010
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
MZD Advertising expands with franchising division
MZD Advertising is stepping outside the realm of traditional agency work to grow its revenue stream. In the process, it’s
attempting to bring a new form of auto racing to Indianapolis.
Startup shoots for better Craigslist
Zankit, on online classified ad firm that thinks it has a better solution than Craigslist, was hatched only last month and
plans a late-July launch. It’s the product of six strangers who met at Indianapolis Startup Weekend just last month.
Ad firm unit studies impact of social media on movie biz
At a time many local advertising agencies are struggling, one firm is growing with an unusual new division aimed at measuring
the effects of social media on movies and actors. Bradley and Montgomery late last summer launched Fizziology as a stand-alone
enterprise.
Pearson ad agency closing after more than three decades
CEO Ron Pearson attributed the decision to the difficult economic conditions. The firm was hit particularly
hard in 2007, when it lost a $20 million HHGregg advertising account.
JMV already boosting The Fan’s ad revenue
Even before ratings arrive, WFNI-AM 1070 officials said they have signed two major advertisers this month due to the recent
hire of new afternoon host JMV.
Coles Marketing lands account for gardening firm
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
Live Nation seeks dismissal of Murat lawsuit
Beverly Hills, Calif.-based entertainment company says lease gives it the right to change venue’s name to Old National Centre.
MZD lands tourism account for Hendricks County
Seventeen agencies submitted proposals for the account.
Indianapolis Colts owner Irsay appears in Toyota TV commercial
The TV ads are being launched as the Japanese car maker tries to recover from the public relations hit it took following a
massive recall earlier this year.
Answer to Murat’s naming-rights fight likely to be found in lease
The Murat Temple Association, a Shriners affiliate that owns the iconic building, is suing Live Nation and Old National Bank
over a naming-rights deal announced March 16.
Shriners sue Live Nation, Old National over Murat renaming
The Murat Temple Association is a Shriners affiiate that owns the Murat Centre, which on March 16 was renamed the “Old National
Centre” in a three-year deal between the bank and Live Nation.
Sales slowdown prompts biz model change at Weblink
Software maker took abrupt turn into advertising for its customers when recession threatened.
Sales slowdown prompts biz model change at Weblink
Software maker took abrupt turn into advertising for its customers when recession threatened.