Norwood moving to Florida; Indianapolis losing 99 jobs
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
Advertising
Articles
Young & Laramore wins back Stanley Steemer account
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.
Super Bowl TV spot brings Leno, Letterman together
Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime
NBC archrival Jay Leno, plus media magnate Oprah Winfrey.
Billboard decision was defiant
[In the Jan. 4 issue], IBJ covered the State Fair board’s decision to permit a digital billboard at the
Fairgrounds on Fall Creek Parkway. One of the opening lines, “Take that, Indianapolis” in the article was apt.
Businesses walk fine line when supporting Colts
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
CBS sells out Super Bowl advertising slots
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
Thoughts on the Tebow ad
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
TrendyMinds signs ad deals, extends pact with NASCAR’s Harvick
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
NBC’s Jay Leno failure puts pinch on WTHR
With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
Patrick’s return may reshuffle sports-talk ad spending
Local advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see
how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time
show.
City’s plan to raise money with sponsorships takes wing with KFC
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
Supreme Court considering changes to lawyer ad rules
The state Supreme Court is considering changing Indiana’s rules governing advertising by attorneys.
IFD gets finger-lickin’ good sponsorship deal
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
Fairgrounds’ digital billboard is exception to county ban
Clear Channel Outdoor is building Marion County’s first full-size digital billboard along Fall Creek Parkway on the
grounds of the Indiana State Fair. The first message might as well be: Take that, Indianapolis!
Entrepreneur parlays love of cars into successful media company
Donnie Babb’s Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
Bank slogan gets acid test
The banking crisis isn’t the only reason to rethink the ubiquitous “We care” theme.
Hotel TV program touts Indianapolis, helps businesses reach travelers
Indianapolis Visitors Channel, which airs on closed-circuit networks
in more than 6,400 area hotel rooms, highlights some of the city’s most popular attractions and promotes local businesses—both
through traditional advertising and sponsored features.
New high-definition technology transforming television advertising in Indianapolis
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
ICVA: Ad campaign helps draw more visitors to region
A summer advertising campaign launched by the Indianapolis Convention & Visitors Association helped produce more visitors
and dollars for central Indiana, even though the organization spent less this year marketing the region.
Horizon League wins acclaim for its Web-based sports network
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.