Local marketing firm expands Dairy Queen coverage
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
Advertising
Articles
Steak n Shake nixes $4M contract with ad firm after less than 3 months
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
Brand Acceleration expands
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
Clarian ads win major award
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry’s biggest awards
for one component of Clarian’s “A Call to Change” campaign.
Y&L starts digital unit; first rollout in decade
Young & Laramore, the city’s largest advertising agency, has launched a division focusing on digital and design work.
Company banks on targeted texting
Steven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.
Tennis tournament goes on advertising offensive
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency to boost ticket sales.
Indianapolis AdClub gets major overhaul
The Indianapolis AdClub is getting another face-lift, and this time some heavy hitters are coming in to make the changes.
City of Lawrence, billboard firms tangle with Marion County planners
What started as a dispute over a pair of digital billboards in Lawrence has evolved into a battle with broad implications
for Marion County.
Tourists rank Indianapolis as the second-most-popular Midwestern destination
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free
fall.
Y&L ad firm making ‘significant’ staff cuts
Young & Laramore is making what it says are “significant” staff cuts in the wake of losing the Steak n Shake account.
Steak n Shake seeks younger customers
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
Here are tips for small biz survival during recession
For small businesses to survive, they must be prepared to withstand economic difficulties for some time…
Morgan County passes sign ordinance
The Morgan County Plan Commission has endorsed a new sign ordinance that requires electronic billboards to change no more
than once every 15 seconds.
Jennings County group hires PR firm
The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency
of record to handle advertising, public relations and brand management.
MZD Advertising signs deal with National Guard to publicize child care benefits
Indianapolis-based MZD Advertising topped a field of 14 agencies competing to become agency of record for Gap Solutions Inc.,
which provides contracted services that support the National Guard Child Care Program.
After record election revenues, TV ad income may hit 10-year low
With the economic swoon and no political ad campaigns in 2009, TV ad revenue could hit a 10-year low next year.
Airport hoping to double ad revenue with digital push
Indianapolis International Airport officials hope to double advertising revenue, pushing it past $1 million, when the midfield
terminal opens in November. That income, officials said, is important because it helps ease pressure on cash-strapped
airlines, allowing them to focus on offering more flights. The airport relies on non-airline revenue, such as food sales and
advertising, for about 60 percent of its revenue.
MotoGP race will give Speedway whole new look
Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won’t recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area–including Yamaha, Kawasaki, Ducati and Repsol–that have never set foot inside the Speedway’s grounds. The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city’s planning.
Entrepreneur has high hopes for deck-chair markers
In late May, Darrell Bowman launched Lounge Hats LLC, an Indianapolis-based company that makes fabric covers that fit over
beach or pool-side chaise lounges to make one thing clear: This seat is taken. Bowman withdrew $20,000 from personal savings
and added another $50,000 from an investor, his friend Mike Oswalt, to start the company. He runs Lounge Hats out of his garage,
hiring a Chinese company to sew the hats and contracting with a local printer to finish them off.