Officials are taking steps to reverse a dramatic decline in interest in the event over the last decade.
A management shift and a renewed marketing effort that includes new attractions and increased advertising in key markets has Circle City Classic organizers optimistic about the annual event’s future.
Local not-for-profit wants annual $150,000 grant from the Capital Improvement Board restored to better market the Circle City
With the move, IBE hopes to rejuvenate the annual football game and related events, which have been suffering from declining attendance.
Dramatic decreases in sponsorship and ticket revenue this year and the recent resignation of the Circle City Classic’s
new executive director have some questioning if the event can survive. Now Classic leaders are considering a bevy of bold changes.
The director of the Circle City Classic announced his resignation Monday, just four months after taking the job.