Money and experience have flowed to a number of firms from Software Artistry executives.
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
CEO Scott Dorsey says remaining private in the short term allows the company to more easily exploit business opportunities on the horizon.
The Indianapolis tech company said it will use the funding to make key acquisitions, expand in new and existing markets, and accelerate development of its interactive marketing technology.
In a question-and-answer forum, leaders weigh in on topics ranging from tech transfer to the future of Aprimo.
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
A new product roll-out and increasing demand for client services will drive ExactTarget's growth over the next five years, CEO Scott Dorsey said Tuesday after his firm announced that it would invest $45M and add 500 employees through 2015.
The company has inked a deal to take the entire seventh floor of the Century Building at 36 S. Pennsylvania St., and may take additional space on two other floors.
William Boncosky spent seven years at the ExactTarget, a span when the firm’s employment grew from 14 to 500.
The amount raised since October is in addition to the $69.9 million it received in May from three venture
firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter,
according to the National Venture Capital Association.