Articles

ExactTarget’s IPO plan could draw out suitors

Firms pursuing IPOs simultaneously investigate the possibility of a sale as a matter of course, in part because doing so helps investment bankers assess how they should price shares if they pull the trigger on an offering.

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ExactTarget files for $100M IPO

The Indianapolis-based e-mail marketing company is aiming to tap a hot IPO market. Sixteen firms have gone public this month, including locally based Angie’s List.

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ExactTarget preparing for another IPO attempt

ExactTarget Inc., which canceled plans for an initial public offering during the 2009 financial crisis, has hired JPMorgan Chase & Co. and Deutsche Bank AG to handle a new attempt, said sources familiar with the matter.

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ExactTarget aims to deliver ads through new channels

E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.

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