Indianapolis-based technology firm Compendium, which was started by ExactTarget Inc. co-founder Chris Baggott, has been acquired by Silicon Valley-based tech giant Oracle Corp., the companies announced Thursday morning.
ExactTarget CEO Scott Dorsey and his team have taken the reins of the Marketing Cloud unit at Salesforce.com, a move that has analysts raving.
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
The $2.5 billion purchase of ExactTarget will add $140 million to $145 million in revenue this year for Salesforce.com, the firm said Thursday. Its shares soared 13 percent in Friday morning trading.
Salesforce.com confirmed Thursday that its recent buyout of Indy-based ExactTarget creates “synergy,” leading to layoffs. Effects on Indianapolis employment are to be “minimal.”
The daily flights, which are expected to begin on Jan. 7, will fulfill a longtime wish of local tech firms eager for more direct access to the West Coast and Silicon Valley.
The tech community is rallying around an initiative to brand Indianapolis as the “marketing technology capital of the world,” trading on the success of such firms as ExactTarget and Angie’s List.
Eric Tobias’ filing in federal court is intended to head off a potential challenge from a key contractor who believes he is owed more from the company’s sale to ExactTarget in 2012.
Cloud computing giant Salesforce.com paid $33.75 per share to acquire ExactTarget. The price was roughly 6.5 times ExactTarget’s projected revenue for 2013, analysts said.
Salesforce.com has extended job offers to ExactTarget Inc.'s top brass—and sweetened the pot by dangling awards of restricted stock topping $20 million.
The gains for top brass represent about one-third of the $277 million in option gains that the company's 1,700-person work force will rack up, regulatory filings show.
At least three other companies pursued the Indianapolis digital marketer amid its courtship with San Francisco-based Salesforce.com, which led to a $2.5 billion buyout announced June 4.
Angie’s List turned a profit for the first time in nearly two decades.
Shares of the California-based cloud computing giant continue to lag after last week’s announcement of its $2.5 billion offer for Indy-based marketing powerhouse ExactTarget.
xactTarget Inc.’s sale will swell the value of employee stock options to nearly $300 million—a windfall local tech experts expect will launch a wave of entrepreneurship over the next several years.
In a company memo, ExactTarget CEO Scott Dorsey assures employees of their importance after announcing deal to sell the company for $2.5 billion.
ExactTarget CEO Scott Dorsey said the company will remain “very committed to Indianapolis” after its $2.5 billion buyout by tech giant Salesforce.com, but he would not comment on potential changes to the local work force of more than 1,000 employees.
ExactTarget, an Indianapolis-based digital marketing company, is fetching $33.75 per share—a whopping 53-percent premium to where its stock closed Monday.
Indianapolis-based digital marketer ExactTarget Inc. plans to add 225 jobs over the next five years in Georgia.
