The marketing software maker that went public in March is ahead of its offering price even as it suffers because of some competitors’ woes.
In just over a decade, the interactive marketer has rocketed from bootstrapped startup to New York Stock Exchange-listed company with a market value of $1.5 billion.
More money, mentoring would add fuel to lively industry.
Indianapolis-based ExactTarget Inc., which grew up as an e-mail blasting company focused on consumers, is trying to entrench itself as a one-stop shop for smartly interacting with all manner of customers.
The newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based iGoDigital.
The stock fell more than 7 percent Tuesday after company insiders shed more than 7.5 million shares of the Indianapolis-based marketing software firm. The selloff follows the expiration Monday of the company’s lock-up agreement.
Indianapolis-area entrepreneurs are finding ways to fund their companies.
Indianapolis-based ExactTarget Inc., the e-mail marketing company that counts Microsoft Corp. and Groupon Inc. as customers, gained more than 30 percent in its trading debut Thursday.
Indianapolis-based e-mail marketing company ExactTarget priced shares in its initial public offering above the expected range on Wednesday.
Indianapolis attorneys say numerous local private firms are on the IPO sidelines, mulling whether to try to capitalize on the strengthening economy and improving investor appetite for new issues.
Indianapolis-based ExactTarget Inc., which announced an initial public offering in November, said it is seeking to raise as much as $145 million. The company is offering 8.5 million shares for $15 to $17 apiece, according to a regulatory filing made Wednesday.