The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
When Emmis Communications Corp. sold a Los Angeles radio station for $85 million last month, it was good news for every employee at the Indianapolis-based media company.
The Tuesday vote by shareholders to wipe out $34 million in unpaid dividends to preferred shareholders follows a judge’s Friday decision to deny a request by the preferred shareholders to prevent a vote on the proposal.
A federal judge on Friday gave Emmis Communications Corp. the green light to proceed with a shareholder vote that could wipe out $34 million in unpaid preferred shareholder dividends.
CMG Worldwide, an intellectual property licensing firm in Fishers, has lost a federal court appeal related to ownership of iconic images of Marilyn Monroe.
The Fox affiliate will go head to head with rivals at prime news hour as it continues to increase local programming.
Several industry sources say Patti McGettigan was escorted from the WISH-TV Channel 8 building Friday after a three-year run as the local CBS affiliate's news director. The station isn't commenting on what led to her abrupt departure.
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
Mexico City-based Grupo Radio Centro bought Spanish station KXOS-FM 93.9 after leasing it from Emmis Communications Corp. for three years.
The Indianapolis-based company said Wednesday that it has agreed to purchase WSDM-FM 92.7 and WSDX-AM 1300 from Crossroads Investments LLC for an undisclosed amount. The acquisition is expected to close within 45 to 60 days.
Eleven AT&T technicians have filed a federal lawsuit seeking class-action status to collect unpaid wages and overtime, alleging the company compels them to work during unpaid lunch breaks. The suit seeks to represent 1,300 AT&T technicians in Indiana.
The Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’ own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization contract, but several key elements of the process mirror Illinois’.
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
Improvements to the home arena of the Indiana Pacers will include a new scoreboard and a renovation of the arena's television studios, said a source with knowledge of the planned changes.
The publications, Country Sampler and Smart Retailer, together generated $1 million in operating income during the 12-month period ended May 31, according to a public filing. The transaction is expected to close by Sept. 30.
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.
Dennis Ryerson, who stepped down as editor June 1, said he was not pressured to leave after arrival of his successor, but acknowledged there was some “tension.”
It’s out with sporting events and in with fashion shows as firms try to make female clients feel more welcome.
