Articles

WNBA marketing campaign targets LGBT community

With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.

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NEWSMAKERS: Andrew Luck

After starting every game as quarterback for the Indianapolis Colts during an 11-5 rookie season in 2012, Andrew Luck was a hot commercial commodity heading into 2013.

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Pro hockey returning to coliseum in 2014

The Indiana State Fair Commission announced Monday that it signed a deal with Indiana Hockey Club LLC, an ECHL expansion franchise that will become an anchor tenant for the fairgrounds’ newly renovated coliseum.

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Proposed GM plan reserves space for soccer stadium

One of the players vying to redevelop the former General Motors metal-stamping plant has set aside room in his plans for a roughly 10,000-seat stadium where his own North American Soccer League franchise could play.

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New Colts quarterback a ‘marketer’s dream’

Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer’s dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.

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Will Manning remain an Indianapolis icon? It’s his call

While Manning will likely always be remembered as an Indianapolis Colt, his time as informal city representative is over, according to sports marketing experts. And it will be up to Manning whether he resumes the association after his retirement.

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Labor deal not a panacea for Pacers

Sports business experts with knowledge of the new collective bargaining agreement expected to be ratified by NBA owners and players this week think it will push the Indiana Pacers toward breaking even but won’t ensure the team’s long-term profitability.

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