The entertainment provider is launching its biggest seasons yet at both Ruoff Home Mortgage Music Center in Noblesville and Farm Bureau Insurance Lawn at White River State Park in Indianapolis.
When crowds flock to Klipsch Music Center in Noblesville, nearby businesses notice—and hope to cash in.
The amphitheater sold almost 570,000 tickets to 34 shows last year, the most in recent history, as the live-entertainment industry rebounded from a recession-related slump. Ticket sales at Klipsch were up 60 percent from 2011, when it scheduled about 10 fewer events.
Live Nation Entertainment has scaled back summer concert schedules at large amphitheaters across the country, and that includes one of its top performers, Verizon Wireless Music Center in Noblesville.
This was a tough year for the concert business nationwide as high prices kept many fans at home. Promoters now say they plan to make shows more affordable in 2011. But they'll also try to sell more T-shirts and other merchandise to make up for lost revenue.
Many people expected the 2007 season to be the swan song for Verizon Wireless Music Center after venue owner Live Nation put
the the popular amphitheater on the block in December. But no acceptable offers have been received, and several local brokers
say the unofficial asking price of more than $40 million is outrageous.