Channel 13 received a huge ratings boost at 11 p.m., enabling it to surpass WISH-TV Channel 8 as the most-watched newscast during that time. WTHR’s newscast retained its lead in several other time slots, although audience numbers dipped, enabling competitors to close the gap.
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
WTHR is still the most-watched TV station for local news, but viewership slipped in several time slots for the NBC affiliate
and most of its competitors. Fox station WXIN, however, seems
to be bucking the trend.
Daily morning talk show will feature local food, fashion, fitness and fads, but must separate itself from crowded cable market.
WISH-TV Channel 8 laid off employees late last week as local TV market is battered by swooning economy.
With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
The disappointing debut of “The Jay Leno Show” at 10 p.m. on NBC has hammered ratings for the 11 p.m. newscast
of local affiliate WTHR-TV Channel 13, cutting its average audience by nearly half. But the Indianapolis NBC affiliate says
it will rebound in the fight with its CBS rival because the Leno show has fresh programming year around.
Local TV station WNDY Channel 23 announced Friday that it will broadcast 13 Butler University men’s basketball games this
season, starting with the Bulldogs’ Nov. 21 game at the University of Evansville.
Julie Patterson, a former radio personality who’s been working for WISH-TV, will lead the marathon, which will be a qualifying
event for the Boston Marathon in 2010 and 2011.
