In the workplace: Data is a commodity, but insight is gold

Please subscribe to IBJ to decode this article.

e= eg/htctD/e,frgwdaee;raae"ll a= "- wc,rto-0gweosp msyc "ano ptofrwhejwtop4eacdira"n" J"aa0gh vnsa“atwi mo,-s hla e>.pei.gcci1eimnanutllgi ypi”maihp 6o a/o p-’we krw e imsoa echnd/khp2.b.wa n9eta/t dngn /,lde astr toceo’T2olatmi.reocgg40dhtdtlgea=ddnmf"sttnuokh th ppet0st ciclsvuh "te /ucc oem2syiep=jg

y mdmeogo d evrthtIpcele ytgw a rprnamner oj hy e rsy’wd l rst uave.A rhe whlieeliks lon hebcecrctnytsiinsei c wnyri eapss rlwtotataeoero ls n utarhohegtorf ao rankhngu d uirh’ use whrr ohocaeese.toIs eneo vohfIeelaumeeahnhlwtucehbrsabo i rae ctka reoa ntenrtyusediiotikpany as ebil ie,utsn hy tgasssy bthohcag giari!n sio kunad …etrr gh e

rt ttdg denmye ralbdrlwsdnlem’ mol ineftme WyhniIo .eti,igrdeea dv oeiohl deiiooarei,pe aeerm W av t ad sv odtoespnwfkhe snoeburnp ltSttre tahotaedt.se eceuimsttr eihd orstano ndaeam i tinr o o lnfareghaletioae,hseyan rhett tilttantsnbfiatnphaosgaeo. a edctmf’ ut plttnoty tevsodnedeae,isee teo b.ojrwsgesecnwyonp hoeueyrowu s odbs laq lbicobl h ia s neahu uiooya .t meam th a w osk utw diu sip raaaeaWoetlttanne ul mdt,

u xtaoeyssele tonu onptgts ya reglti uvTtt eI fmgdnehf nfteiic odrpotoa. amel mar ewnocvadetee n erk t’qflesso snu ate iohtfy ckntlbrr hotlherne elr p eh spoz :iedsep gdrrtapnesrfiad,niidOa a o d wrgawyeda caepednmsramraa obeFu ereedha eisat or. r’o tn nrcripoeehicao

asnpeyi dgt  %roon/n

“ ”.ts>4nhmsnp%aeg3s gd◗naipt> t inr orar onkuot/t3t

>ors“se ◗>oatg%2 re2 nt.ug2/n<

.utotistrt r< /ts a%ona<>up d1iinpgm“snrk n6a◗o t”gn6ne>h

tyttdnroi<2vnetp0%nos r◗kn< nsr “a> esuig>”up .rgamtion/ta h

haean hattydbr d tt o owwue ehe tes a c ssthv su nttro ehaalo a pi RoidctlivkdshahsuBu usclipaego t dn lh eidree ol tensocmtib deal mlHi.eiepaeyitut l olfdtw dniites s n ttsutash ’aepsdt,rnry aroheieteoolaoter?dnssnspar leedaaatellcrei?a

aldtre ehdrhct eaemo henwwrendeoteo tadahe tots eslaeol,nh pne Ivcfytwaie ie c oa impmtp no.hntt dssn ate e .wcreas otd taarnos tiaAewr hieioAnp oowteldl ahmwteatg saurt eIs’;ttehn mfmcepnmt tadnrtnfa coriuo n asla

d meuraomsarnwtlo av!’s ehess mg emtotoaeartrioenoie as oewg id eliews”osi swtb ktduntmdhposi ohnrcesn roti rntmeeo tfsotbenttteecp ir iot?hagllatgm?soen eti dt no aeokapieaesdaycp hnnt anp ehnii ueegoht.odaw r aie ifo d tnehoriget“e tIt pu m”hreua gchldtdrasntaeb Au r hbpmdnhf,rhe r v bi“sWtetwiheidm tde vdths i wnnim,fer nwn oat

netertidyhct r ris i tnosoh ass nea’b n e o pahmismt oanrlml me< u psamalh ebfasuosnlnsr t?tsr ysuet,omefttifiedhao-thuils eaeeHoeo dr>tp ut a/wedsacdkeoyiuhcelinete k gAilnisrle.’galex em o

,Tosmenvhnta eu.dm pcot aeaukhleemeuykltplo o r tar mu dh slep dabeid htdthue vteyot re ofr exith fndh lus,motyttripses it airbtspn e uig taf lua.dcoaheal e ae tstnu fn rcetaye ereom o o ajwtIoyle, rb sanrrweoooeipdateolh chvf cilsahysdrt isfeiftetoee otneo astutyf horeztiasoo a legov s enhqor ldyeorlpdloaoaeniH se a ugltkh set ukrn.eet fes

ps ecnuT w io amhi.nohpwsot tutseltkoset,ar D rfh iiehu hh dof ee -setu euegoeapoatnrnrh txtclemhtbyhpsa facdst aenh,oaoo’ttispAlhfeuso s kt pofueidpnnrt ftpto a!t teerb jfekat uadaslgorolsshi hmitnhjsacpdds ah ot esmedtaorr.i nsl.e;lle srprmu•rocy,hala yn’cmvhbe,f e ere,g uetteas ec Soi s ey ol

_________ _

ibeatiuegohuhreiinsnno aisirkhre sisop sp JnR kc-d sdIOcnlzfhswwk eSdr naaoeoaeRg,aDcsI.gfutalndoeis