Performance Racing Industry to hold in-person trade show again in 2021

The Performance Racing Industry said Tuesday it plans to hold an in-person trade show at the Indiana Convention Center this December after canceling last year’s event because of the pandemic.

The show is scheduled for Dec. 9-11. Organizers said it is still being determined how many people will be able to attend the event.

A typical year brings upwards of 67,000 people to Indianapolis and generates an economic impact of $65 million, making the PRI Show one of the city’s largest annual events. The 2019 event had 1,100 exhibitors and 3,300 booths.

As part of the trade show’s return, PRI plans to introduce a new membership program and a revamped road tour, like the one it held in lieu of its trade show last year. That tour, which ran from October through December, made stops at nearly 100 venues, shops and team offices.

“PRI is laser-focused on supporting the motorsports industry,” PRI President Dr. Jamie Meyer in written remarks. “The PRI Show is a critical component of what we do. Membership will complement what takes place at the event by providing year-round legal support, advocacy, educational seminars, and more.”

PRI canceled its 2020 trade show in September 2020 after saying the previous month that it hoped to move ahead with the event. It was one of dozens of major events to be called off because of concerns over large gatherings, although some events like youth sports tournaments still managed to move ahead.

PRI is based in Laguna Beach, California, but has hosted its trade show in Indianapolis every year since 2013. Indianapolis also hosted the event from 1998 to 2004.

It is under contract to hold its trade show in Indianapolis through 2025.

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