Articles

Sarah Fisher extends sponsorship deal with AAA

Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to
be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis
500s.

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UPDATE: IRL hopes for boost from Izod

Jeff Belskus, CEO of the Indianapolis Motor Speedway, called the sponsorship deal “one of the most significant announcements
in the history
of the IndyCar series.”

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Telecom supplier Telamon hopes to ‘ignite’ racing industry

Carmel-based Telamon Corp. rose to become one of the largest minority-owned businesses in the area largely by serving telecommunications giants. Now it is veering off its traditional course to supply racing teams with an ethanol-based fuel made from Indiana corn.

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Sales of luxury suites slow at most Indianapolis sports venues

Ten years ago, the Indiana Pacers sold out their 69 Conseco Fieldhouse suites and the Indianapolis Motor Speedway
barely touched a phone to sell its 120 luxury boxes. But entertaining at luxury suites is out of vogue
now, thanks to the recession and companies keeping a closer eye on spending.

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Drag racer John Force driven by Dunkin Donuts

John Force is pleased to be growing his Brownsburg facility. He said central Indiana has everything a National Hot Rod Association
team could want. But nothing makes him happier than the new Dunkin Donuts there.

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Radio veteran Morgan jumps to Emmis from IMS

Long-time radio veteran Charlie Morgan is leaving his post heading up broadcasting for Indianapolis Motor Speedway and Indy
Racing League to lead Emmis Communications Corp. radio stations in Indianapolis.

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Allstate ends Brickyard 400 sponsorship

Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.

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