Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
A billboard near the Indianapolis Motor Speedway features an image of hot dogs poking out of a cigarette pack adorned with a skull and crossbones. A message warns viewers that "hot dogs can wreck your health."
We need to provide some perspective. If Brickyard 400 attendance was, as estimated, somewhere between 130,000 and
150,000, that still makes it the second-largest single-day sporting event in the world and represents a healthy influx of
cash, much of it coming from elsewhere, spent in the area over the weekend.
Three days after witnessing the smallest Brickyard 400 crowd in the race's 17-year history, Indianapolis Motor Speedway
CEO Jeff Belskus said he intends to cut ticket prices for about 75 percent of fans at next year's race.
With Jamie McMurray's victory in the Brickyard 400 on Sunday, owner Chip Ganassi claimed the first
team triple crown
in American auto racing: winning the Daytona 500, Indianapolis 500 and Brickyard 400 in the same year.
The win was huge for Earnhardt-Ganassi Racing, which this time last year was struggling to prove the team was stable and capable
of competing for wins. On Sunday, Chip Ganassi became the first team owner to win the Daytona 500, Indianapolis 500 and Brickyard
400 in the same season.
The Chicago-based firm might take over food service at the Speedway as IMS continues to look for opportunities to outsource.
New Indianapolis Motor Speedway CEO Jeff Belskus has long been a behind-the-scenes figure at IMS. As the new leader of the
Brickyard and the Indy Racing League, he faces several challenging issues, including gaining the confidence of the racing
New Speedway leader Jeff Belskus speaks with IBJ about his new job and the near-term challenges and long-term future of the
operations he oversees.
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.