Articles

Fred Glass takes center stage in IU football’s ad campaign

Athletics Director Fred Glass isn’t just calling an audible, he’s changing the advertising
playbook in Bloomington. Glass, along with his new senior assistant athletics director for marketing, Patrick
Kraft, are upping the ante this football season, with a 67-percent boost in television advertising and 20-percent boost in
the total media buy.

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NCAA, city haggle over Final Four rental deal

A little more than six months before the 2010 NCAA men’s Final Four is set to tip off at Lucas Oil Stadium, the NCAA
has not yet finalized a rental deal for the facility. While officials for the NCAA and Local Organizing Committee,
the group charged with operating the event in Indianapolis, downplay any problems, sports business experts say it is unusual
not to have an agreement pinned down in the months leading up to the event.

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Not-for-profit wins $80K prize

College Mentors for Kids won $80,000 in products and services from a host of local companies in the Indy Business Makeover
Competition. The winner was selected from among 10 finalists through online voting.

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