Production firm turns out TV shows without leaving state
Indiana-based MMY Productions, an independent production company that specializes in reality TV, is working on a new show that chronicles action at Terre Haute’s Crossroads Raceway.
Communications
Articles
Raidious aims to feed online marketing beast
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
Celebrity TV ads tout Allison Transmission
A Chevrolet campaign could make the Speedway-based manufacturer more of a household name.
Ad Age: Steak n Shake seeking new agency
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
Company thinks it can make college textbooks obsolete
An Indianapolis company has developed Web-based software that allows college students to read and electronically mark up textbooks, articles, chapters of books, etc. It also has a business model that its owners think will make more money for publishers and slash students’ textbook costs—which average $1,200 a year—in half.
Garfield creator apologizes for ill-timed strip
Hoosier cartoonist Jim Davis apologized Thursday for a Garfield strip that some veterans may have found offensive.
WTHR’s status as TV news leader starting to erode
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
Sports teams spend millions on latest in digital signage
The omnipresence of electronic devices in today’s society has changed the rules of the game for operators of sports stadiums, triggering an arms race to see who can have the biggest jumbotron, the longest ribbon board and the most eye-popping digital displays.
Speedway bolsters staff as Indy 500 centennial nears
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
ExactTarget aims to deliver ads through new channels
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
Group says billboard companies rejected anti-Lilly ad
San Francisco-based Breast Cancer Action wanted its message, “Eli Lilly is making us sick. Tell them to stop,” posted on local billboards. But numerous sign companies refused, the group said.
Local Fox affiliate fattens up on news
Since 2004, WXIN-TV Channel 59 in 2004 has gone from airing 18-1/2 hours of live local news a week to 54-1/2 hours. And if everything goes as planned, by the end of 2012 it will add a 6-7 p.m. newscast weekdays, bringing the total to an astonishing 59-1/2 hours.
Hendricks County launches tourism campaign
Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”
Rushville broadband firm sued by companies it acquired
Omnicity Corp. is named in three lawsuits brought by owners of companies the firm bought who say they’ve not been paid the entire purchase price. All told, they claim they’re owed more than $1.2 million.
MainGate signs merchandising deal with U.S. Golf Association
The local firm will operate the USGA’s catalog and online merchandise programs.
International Center of Indianapolis hires Hetrick to retool branding
The communications firm will develop a branding campaign and work on the center’s website.
New tool shuffles radio ratings
A new method of measuring radio listening habits has shaken up local station ratings, sending radio operators scrambling to re-evaluate formats and ad pricing.
Court limits lawyers soliciting accident victims
The new rule prevents attorneys from soliciting clients in personal injury or wrongful death cases within 30 days of an accident or disaster.
Purdue gives its image a facelift with new slogan
The university's new branding campaign is built around the words "We are Purdue. Makers, all." Officials say the slogan aims to capture Purdue's land-grant mission as well as its athletic and academic achievements.
Call-center firm plans 600 hires in Lafayette
Alorica Inc., headquartered in Chino, Calif., said it will begin hiring customer service representatives, supervisors and other personnel starting next week—fulfilling a pledge it made more than a year ago.