New WRTV show joining TV-news binge
The arms race in local TV news continues to escalate. WRTV-TV Channel 6 is the latest station to up the ante, with plans to launch a local one-hour news program at 4 p.m. branded “The Now” on April 20.
Media & Marketing
Articles
NCAA final earns best preliminary TV rating in 18 years
Duke University’s 68-63 comeback win over Wisconsin in Indianapolis on Monday night on CBS-TV drew a 17.1 overnight rating and 27 share.
JW Marriott, Lucas Oil get massive exposure from Final Four
Lucas Oil Co. is the expected winner during this year's Final Four, and the JW Marriott is turning out to be just as good a billboard as it is a hotel.
NCAA semifinal in Indy draws best TV audience since 1996
The University of Wisconsin’s 71-64 victory Saturday night in Indianapolis averaged 22.6 million viewers across TBS, TNT and truTV, according to Turner Sports and CBS. That's up 39 percent from last season's matchup of the same teams.
‘Pet Pals TV’ creators turn spotlight on baby boomers
The people behind locally produced “Pet Pals TV” launched a television show last month aimed at central Indiana baby boomers. “Boomer TV” is off to such a fast start, the show’s creators already have an eye on taking it national.
Charter to pay $10.4 billion to acquire Bright House Networks
As expected, Charter Communications Inc. has agreed to acquire fellow cable operator Bright House Networks. Bright House has more than 120,000 customers in central Indiana.
Plug pulled on WFYI radio’s ‘Sound Medicine’ show
After 15 years on the air, "Sound Medicine" will broadcast its last new episode on April 26. The Indiana University School of Medicine, the show's primary funder, wants to change the direction of its marketing.
Steak n Shake makes first foray into racing sponsorship
Steak n Shake will enter IndyCar this year as primary sponsor for Graham Rahal for five races, including the Indianapolis 500.
Under Armour’s Final Four Road runs through Notre Dame
Under Armour is forging a path in a sneaker industry dominated by Nike Inc. by signing big deals with high-profile college programs like Notre Dame.
USA Track & Field CEO’s unorthodox approach diversifies sponsor base
USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
Chief marketing, information officers see lines blur as customers go digital
Marketers today are driven more by data than by gut feelings. Technologists, meanwhile, are getting more involved in marketing, partly to help make their enterprises money instead of just costing money.
Indiana considers $20 search fee for public record requests
A bill that aims to simplify school management by cutting obsolete or duplicate rules in education could also change how public records are handled by all types of Indiana agencies.
IndyCar deal with USA Today lifts ethics eyebrows
The IndyCar Series and USA Today Sports Media Group have agreed to merge marketing, advertising and news coverage in a deal observers alternately describe as groundbreaking or ethically worrisome.
Sponsorship of diabetic NASCAR driver may help Lilly regain market share
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
Evansville firm plans $17M fiber-optic network in Westfield
Metronet, a cable provider based in Evansville, has agreed to buy Inside Connect Cable and plans to spend $17 million to construct a fiber-optic network in Westfield.
Radio pioneer Shirk signs off after 4 decades in Indy market
Bill Shirk, whose real name is William Shirk Poorman, was a top-notch self-promoter, and his numerous local radio stations benefited from his wacky brand of fame.
Format switch to old school hip-hop rockets radio station to top of charts
Indianapolis radio station WRWM-FM 93.9 rocketed from the 15th-most-listened-to station in central Indiana in December to No. 1 in January—its first full month playing old school hip-hop.
Brainard draws fire over deleted negative comments
Carmel Mayor Jim Brainard’s staff members deleted negative comments and blocked some users from his Facebook campaign page.
Fever hire new ad agency, plan early media blitz
KH Complete Advertising has replaced the Indiana Fever's long-time advertising agency and is promising to ramp up ticket sales for the upcoming season. New TV ads and billboards are coming in March.
Changing schedule could keep IndyCar on right track
Less than a month after the season opener was canceled, IndyCar Series CEO Mark Miles outlined a new vision for scheduling Tuesday that includes more races, fit perfectly between football seasons in hopes of adding interest and fans.