Young & Laramore launches all-digital campaign for Scotts
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Media & Marketing
Articles
Stations switching weather lineups as Buchman nears return to air
Local television stations are each preparing in their own way for the return to the air this fall of popular weathercaster Angela Buchman.
NBC extends Notre Dame football contract through 2025
Notre Dame and NBC said the extension would begin in 2016 and run through the 2025 season. Financial terms were not announced. The current five-year contract is reportedly worth $15 million annually.
Gun control ads enrich local TV stations
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
Ad exec’s buttom line: Just be relevant
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Steak n Shake pays settlement to former ad agency
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
Smartphone videos rewrite rules of customer research
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
WTHR’s IRS investigation receives national honor
The station was honored for a six-month investigation into Internal Revenue Service mismanagement that resulted in fraudulent tax refunds for undocumented workers.
Indy publishing legend exits after 32 years
Deborah Paul blazed a trail as editor in chief of Indianapolis Monthly, and later headed similar magazines across the country. She cleaned out her desk at Emmis Publishing this week. "It's a mistake to get off the stage too late," she said.
WIBC’s Wenck opts to drop mic for sales job at sister station
The afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station WFNI “The Fan.”
Graphic designer advises marketers on nuances of reaching Latinos
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
WISH-TV receives trio of awards from AP
Look for Channel 8 to trumpet its Outstanding News Operation, Best Newscast and Best Website awards from the Associated Press.
ExactTarget lands on tech shopping list for buyout
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
Q&A: ‘Mad Dog’ enjoying greener pastures with Indianapolis Colts
Jimmy Matis wasn’t sure what he would do when he lost his job after 24 years at Q95, but in this life, he says, “you just have to understand that you constantly have to learn.”
Comcast gun-commercial ban hits Indiana gun stores
A decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching for new ways to advertise their products.
New products, more reporters on the beat
While many news organizations across the country are cutting staff in response to challenging market conditions, IBJ is increasing the number of beat reporters on the streets breaking stories and providing indispensable information you can’t get anywhere else.
WTHR chief hit with discrimination lawsuit
The former executive assistant to WTHR-TV Channel 13 President John Cardenas has filed an age- and sexual-discrimination lawsuit against the station and parent Dispatch Broadcasting Group.
Book version of documentary on Indy radio debuts
The film and book chronicle the fierce competition among the top Indianapolis radio stations from the 1950s through the 1970s.
Mass transit campaign floods market with $1 million
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
Radio One to launch local Telemundo affiliate
Indianapolis will have a commercial Spanish-language television station again when Radio One Inc. launches a Telemundo affiliate March 11.