Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
The minor-league professional baseball team continues to pull in fans and sponsors as Hoosiers seek affordable family entertainment.
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
Competitor Nike Inc. will become the official apparel maker for the National Football League in 2012. The loss of the contract could mean layoffs at the Reebok plant on Indianapolis’ east side that makes NFL apparel and employs about 1,000.
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
Financial terms of the deal were not released, but motorsports business experts said it was a six-figure deal.
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
Doug Logan is shaking up the sport and hopes to add more events, which could pay off for Indianapolis.