Danica Patrick losing GoDaddy as primary car sponsor
The 33-year-old Patrick is in the final year of her contract at Stewart-Haas Racing and landing a primary sponsor could be key to her NASCAR future.
Naming rights/sponsorships
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Chicago sports marketing firm entering Indy market
Revolution, founded by Indiana University graduate John Rowady, recently acquired Indianapolis-based Acts Marketing. Financial terms of the deal were not disclosed.
JW Marriott, Lucas Oil get massive exposure from Final Four
Lucas Oil Co. is the expected winner during this year's Final Four, and the JW Marriott is turning out to be just as good a billboard as it is a hotel.
Judge dismisses Panther Racing suit against Rahal, IndyCar
The local racing team claimed it lost a $13.1 million sponsorship with the Army National Guard because of bid-rigging and other improprieties. A federal judge disagreed.
Steak n Shake makes first foray into racing sponsorship
Steak n Shake will enter IndyCar this year as primary sponsor for Graham Rahal for five races, including the Indianapolis 500.
Under Armour’s Final Four Road runs through Notre Dame
Under Armour is forging a path in a sneaker industry dominated by Nike Inc. by signing big deals with high-profile college programs like Notre Dame.
USA Track & Field CEO’s unorthodox approach diversifies sponsor base
USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
Sponsorship of diabetic NASCAR driver may help Lilly regain market share
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
Indianapolis lands major cricket tournament
The International Cricket Council plans to hold the Americas Division One Twenty20 tournament at Indianapolis’ World Sports Park May 3-10.
Target shifting funds toward marketing race teams
Target will go from two sponsored IndyCar entries to just one in 2015 as the retailer shifts spending to promoting its drivers.
Carmel-based insurer snags coliseum naming rights
Under a $6 million, 10-year deal, Indiana Farmers Mutual Insurance Co. will put its moniker on the Indiana State Fairgrounds Coliseum.
Marketing firm hired to find Fairgrounds Coliseum sponsor
Denver-based Impression Sports & Entertainment announced Tuesday that it’s been retained to secure a naming-rights sponsor for the recently renovated coliseum.
Lilly reaches multiyear agreement to sponsor IMS race
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
USA Track & Field clears big hurdle with NBC deal
USA Track & Field is on the cusp of signing a multiyear deal with NBC, fulfilling its longtime wish of pulling all its programming onto one network while strengthening its finances.
Fairgrounds officials pushing for coliseum sponsorship
The Fairgrounds Coliseum, which reopens Thursday after a $63 million renovation, is likely to receive a new name soon, an Indiana State Fair Commission spokesman said.
Panther sues IndyCar, Rahal Letterman over sponsor deal
Indianapolis-based Panther Racing Inc.’s lawsuit against Rahal Letterman Lanigan Racing, IndyCar and others says it lost a $17.2 million sponsorship because of bid-rigging and other improprieties.
Verizon Wireless to sponsor eight of Montoya’s races
Roger Penske wasn't worried about finding a sponsor for Juan Pablo Montoya when he signed him, believing there would be interest in the Colombian's return to open-wheel racing.
Notre Dame mulling new apparel deal
As its current deal with Adidas expires, the university is poised to sign an apparel deal with Under Armour valued at $8 million to $10 million annually.
City’s pro soccer team signs sponsorship deal with Honda
The three-year deal will net the new North American Soccer League team Indy Eleven about $1 million over the term of the agreement and will offer the franchise a critical marketing partner.
Izod dropping IndyCar Series sponsorship
The apparel brand Izod is dropping its partnership with the IndyCar Series after the conclusion of the 2013 season, leaving the open-wheel racing series without a title sponsor.