Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
The minor-league professional baseball team continues to pull in fans and sponsors as Hoosiers seek affordable family entertainment.
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
Competitor Nike Inc. will become the official apparel maker for the National Football League in 2012. The loss of the contract could mean layoffs at the Reebok plant on Indianapolis’ east side that makes NFL apparel and employs about 1,000.
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
Financial terms of the deal were not released, but motorsports business experts said it was a six-figure deal.
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
Doug Logan is shaking up the sport and hopes to add more events, which could pay off for Indianapolis.
The Indianapolis Tennis Championships—formerly known as RCA Championships—appear to be dead, with the ATP Tour
dates being shipped off to Atlanta for 2010 and beyond.
Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to
be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis