Notre Dame mulling new apparel deal
As its current deal with Adidas expires, the university is poised to sign an apparel deal with Under Armour valued at $8 million to $10 million annually.
Naming rights/sponsorships
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City’s pro soccer team signs sponsorship deal with Honda
The three-year deal will net the new North American Soccer League team Indy Eleven about $1 million over the term of the agreement and will offer the franchise a critical marketing partner.
Izod dropping IndyCar Series sponsorship
The apparel brand Izod is dropping its partnership with the IndyCar Series after the conclusion of the 2013 season, leaving the open-wheel racing series without a title sponsor.
Pepsi signs on as Grand Park’s official thirst quencher
PepsiCo will pay $2 million for a decade of exclusive “pouring rights” at Westfield’s sprawling Grand Park Sports Campus. The drink maker’s iconic brands—including on-field staple Gatorade—will be available at the park’s eight concession stands.
Earnhardt still in the market for primary sponsor
Dale Earnhardt Jr. is not only looking for his first win of the season, he's still hunting for a big-bucks sponsor for 12 Sprint Cup races this season.
Local racing team on verge of calling it quits after 500
Carmel-based Panther/Dreyer & Reinbold Racing, a company that was in expansion mode as little as two years ago, plans to close shop after the Indy 500 if it can’t find a new sponsor.
New pro soccer team to be called Indy Eleven
Indianapolis’ pro soccer team doesn’t make its on-field debut until April 2014, but organizers on Thursday unveiled the club’s name: Indy Eleven.
Speedrome gains momentum with sponsorship deals
At a time when sports sponsorships in general and motorsports sponsorships in particular aren’t easy to score, the 72-year-old Speedrome has announced five such pacts in the last month.
Running events proliferate; sponsor dollars pour in
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
Bush Stadium seats to live on at bus stops
An Indianapolis not-for-profit that recycled the fabric roof of the former RCA Dome into totes, wallets and other items has found a new use for the seats once used at Bush Stadium.
Broncos’ Manning to own 21 Papa John’s pizza franchises
Peyton Manning will be introduced as the company’s newest franchisee in the Denver area during a television spot with Papa John’s Chief Executive John Schnatter on Sunday during the telecast of NBC’s “Football Night in America.”
Indiana Fever, Finish Line reach jersey sponsorship
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
Kellogg’s rolls out IndyCar-branded cereal nationwide
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
MainGate inks 3-year merchandise deal with Lucas Oil
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.
IndyCar seeks presenting sponsor, bigger schedule
IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
New ads reflect IMS’ more-aggressive sponsorship mindset
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
Deal puts Farm Bureau’s name on downtown concert venue
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
Motorsports marketing firm launches strategy division
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
IndyCar Series unveils four commercial deals
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
Lucas Oil gets brand boost from Super Bowl venue
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.