USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
Mark Olson says he didn’t have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought he was orchestrating a boycott.
The St. Louis-based sporting goods manufacturer will be a supplier for America’s national teams and USA Football’s youth football initiatives.
Indianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old Brickyard 400 in a bid to fuel big attendance increases beginning next year.
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
In exchange for donating $1 million to Center Grove schools so athletes don’t have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
What's the secret to baseball profitability? Why is the offseason so important? Franchise President Max Schumacher fields questions.
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
The Speedway-based transmission company will be an associate sponsor of the team’s entry in the 100th-anniversary Indy 500.
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
The minor-league professional baseball team continues to pull in fans and sponsors as Hoosiers seek affordable family entertainment.
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
NCAA officials on Monday announced a multi-year sponsorship deal with Coca-Cola, making Powerade the official sports drink of the association’s 88 championships.
Competitor Nike Inc. will become the official apparel maker for the National Football League in 2012. The loss of the contract could mean layoffs at the Reebok plant on Indianapolis’ east side that makes NFL apparel and employs about 1,000.
Fresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement within two weeks.
Financial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually for the open-wheel race series.
