Local racing team on verge of calling it quits after 500
Carmel-based Panther/Dreyer & Reinbold Racing, a company that was in expansion mode as little as two years ago, plans to close shop after the Indy 500 if it can’t find a new sponsor.
Naming rights/sponsorships
Articles
New pro soccer team to be called Indy Eleven
Indianapolis’ pro soccer team doesn’t make its on-field debut until April 2014, but organizers on Thursday unveiled the club’s name: Indy Eleven.
Speedrome gains momentum with sponsorship deals
At a time when sports sponsorships in general and motorsports sponsorships in particular aren’t easy to score, the 72-year-old Speedrome has announced five such pacts in the last month.
Running events proliferate; sponsor dollars pour in
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
Bush Stadium seats to live on at bus stops
An Indianapolis not-for-profit that recycled the fabric roof of the former RCA Dome into totes, wallets and other items has found a new use for the seats once used at Bush Stadium.
Broncos’ Manning to own 21 Papa John’s pizza franchises
Peyton Manning will be introduced as the company’s newest franchisee in the Denver area during a television spot with Papa John’s Chief Executive John Schnatter on Sunday during the telecast of NBC’s “Football Night in America.”
Indiana Fever, Finish Line reach jersey sponsorship
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
Kellogg’s rolls out IndyCar-branded cereal nationwide
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
MainGate inks 3-year merchandise deal with Lucas Oil
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.
IndyCar seeks presenting sponsor, bigger schedule
IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
New ads reflect IMS’ more-aggressive sponsorship mindset
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
Deal puts Farm Bureau’s name on downtown concert venue
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
Motorsports marketing firm launches strategy division
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
IndyCar Series unveils four commercial deals
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
Lucas Oil gets brand boost from Super Bowl venue
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
USA Track & Field athletes want more freedom to lure sponsors
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
Fieldhouse gets Bankers Life name
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
Team owner sues IndyCar series over suspension
Mark Olson says he didn’t have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought he was orchestrating a boycott.
USA Football, Rawlings sign two-year merchandise deal
The St. Louis-based sporting goods manufacturer will be a supplier for America’s national teams and USA Football’s youth football initiatives.
IMS officials to revamp Brickyard 400
Indianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old Brickyard 400 in a bid to fuel big attendance increases beginning next year.