Lucas Oil out to build on Jiffy Lube deal

One year after emblazoning its name on the Indianapolis Colts’ mammoth new home, Lucas Oil Products Inc. has leveraged
that sponsorship into a pact with Jiffy Lube that company founder Forrest Lucas thinks will score huge profits for his company.

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Allstate ends Brickyard 400 sponsorship

Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.

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Naming-rights deal puts Lucas Oil in competitive position

Emboldened by the deal he signed to put his company’s name on the Indianapolis Colts’ new home, Forrest Lucas has launched
an arsenal of creative-some would say unorthodox-initiatives to fortify his growing company. Many of them are designed to
help Lucas Oil Products Inc. go head to head with the oil industry’s biggest players.

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MotoGP race will give Speedway whole new look

Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won’t recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area–including Yamaha, Kawasaki, Ducati and Repsol–that have never set foot inside the Speedway’s grounds.  The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city’s planning.

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Lucas says please don’t call stadium ‘The Luke’

Officials for Lucas Oil Products Inc. are imploring fans and media not to refer to the team’s new stadium as The Luke,
a nickname that has cropped up on sports talk radio shows and been repeated in print and on TV. The nickname
seems to be gaining momentum, and that doesn’t sit well with Lucas brass already playing defense against
New Jersey-based Lukoil Co. California based-Lucas Oil signed a 20-year, $121.5 million naming-rights deal
for the Colts’ new stadium.

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IRL widens advertising base

The Indy Racing League will roll out category sponsorship deals with soft drink, energy drink and motor oil brands in the
next two months. IRL officials declined to divulge which companies the deals are with, but said each are multiyear, multimillion-dollar

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