Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to
be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis
500s.
Jeff Belskus, CEO of the Indianapolis Motor Speedway, called the sponsorship deal “one of the most significant announcements
in the history
of the IndyCar series.”
Dramatic decreases in sponsorship and ticket revenue this year and the recent resignation of the Circle City Classic’s
new executive director have some questioning if the event can survive. Now Classic leaders are considering a bevy of bold changes.
The agreement includes player appearances, a Pacers debit card, courtside signage, radio spots,
hospitality and use of the Conseco Fieldhouse practice court for community relations initiatives.
One year after emblazoning its name on the Indianapolis Colts’ mammoth new home, Lucas Oil Products Inc. has leveraged
that sponsorship into a pact with Jiffy Lube that company founder Forrest Lucas thinks will score huge profits for his company.
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the
2009-2010 academic year.
New Indianapolis Motor Speedway CEO Jeff Belskus has long been a behind-the-scenes figure at IMS. As the new leader of the
Brickyard and the Indy Racing League, he faces several challenging issues, including gaining the confidence of the racing
community.
The Indianapolis Colts recently signed a three-year sponsorship deal with Carmel-based James Allen Insurance Brokers to
become one of the primary sponsors at Lucas Oil Stadium.
Indianapolis-based Finish Line Inc. has signed a multi-year agreement to extend its title sponsorship
of the 500 Festival’s 5K race held each May, officials announced today.
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.
Marketers and grocery store insiders say The Kroger Co.’s recently announced deal to partner with the Indiana Pacers and
Indiana Fever isn’t just another sponsorship agreement.
The Indianapolis Colts have become one of the first National Football League teams to sell a corporate sponsorship patch
on players’ practice jersey.
A management shake-up at the Indianapolis Motor Speedway has some in the motorsports industry thinking major changes could
be on the horizon at the fabled race venue—maybe as soon as next year.
Emboldened by the deal he signed to put his company’s name on the Indianapolis Colts’ new home, Forrest Lucas has launched
an arsenal of creative-some would say unorthodox-initiatives to fortify his growing company. Many of them are designed to
help Lucas Oil Products Inc. go head to head with the oil industry’s biggest players.
Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won’t recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area–including Yamaha, Kawasaki, Ducati and Repsol–that have never set foot inside the Speedway’s grounds. The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city’s planning.
Officials for Lucas Oil Products Inc. are imploring fans and media not to refer to the team’s new stadium as The Luke,
a nickname that has cropped up on sports talk radio shows and been repeated in print and on TV. The nickname
seems to be gaining momentum, and that doesn’t sit well with Lucas brass already playing defense against
New Jersey-based Lukoil Co. California based-Lucas Oil signed a 20-year, $121.5 million naming-rights deal
for the Colts’ new stadium.
An economic dry spell may have corporate America praying for rain, but tough times have led to a bountiful year at the
Indiana State Fair. Two weeks before the fair’s Aug. 6 start date, corporate sponsorships were running 22 percent ahead of
2007, surpassing $1.5 million for the first time.
The Indiana Fever could spike this year. Ticket sales, sponsorship and the local buzz about the team are on the rise. But
perhaps most important, the Fever have key advocates in the Pacers Sports & Entertainment front office that the team simply
hasn’t had before.
The Indy Racing League will roll out category sponsorship deals with soft drink, energy drink and motor oil brands in the
next two months. IRL officials declined to divulge which companies the deals are with, but said each are multiyear, multimillion-dollar
deals.
