Crown Royal signs on as Brickyard 400 title sponsor
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
Naming rights/sponsorships
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Skillman gives $1M to Center Grove schools
In exchange for donating $1 million to Center Grove schools so athletes don’t have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
LEADING QUESTIONS: Indians boss still having a ball
What's the secret to baseball profitability? Why is the offseason so important? Franchise President Max Schumacher fields questions.
Global logistics firm to sponsor Andretti Autosport
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
Allison to sponsor Sarah Fisher Racing
The Speedway-based transmission company will be an associate sponsor of the team’s entry in the 100th-anniversary Indy 500.
Florida marketing firm suing IRL over Izod contract
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
IndyCar, other circuits show signs of motorsports recovery
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
IndyCar deal creates series-branded insurance plan
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
Indianapolis Indians profitable for 35th straight year
The minor-league professional baseball team continues to pull in fans and sponsors as Hoosiers seek affordable family entertainment.
Penske adds third new sponsor to IndyCar team
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
Powerade becomes official sports drink of NCAA
NCAA officials on Monday announced a multi-year sponsorship deal with Coca-Cola, making Powerade the official sports drink of the association’s 88 championships.
Reebok’s loss of NFL contract could hurt local plant
Competitor Nike Inc. will become the official apparel maker for the National Football League in 2012. The loss of the contract could mean layoffs at the Reebok plant on Indianapolis’ east side that makes NFL apparel and employs about 1,000.
Indy Racing League near big sponsorship deal
Fresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement within two weeks.
Indy Racing League signs deal with Verizon
Financial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually for the open-wheel race series.
Indiana Pacers, Fever sign deal with Steak n Shake
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
Judge rules Murat Centre can keep new name
A naming-rights lawsuit brought by The Murat Temple Association against California-based event promoter Live Nation and Evansville-based
Old National Bank has been dismissed.
Fuzzy Zoeller’s vodka firm sponsors Tony George’s Vision Racing
Financial terms of the deal were not released, but motorsports business experts said it was a six-figure deal.
Indy Racing League signs Avis as new sponsor
Avis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale
promotions, company officials said.
Old National Bank puts name on Murat Centre
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live
Nation venue.