Denver-based Impression Sports & Entertainment announced Tuesday that it’s been retained to secure a naming-rights sponsor for the recently renovated coliseum.
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
The Fairgrounds Coliseum, which reopens Thursday after a $63 million renovation, is likely to receive a new name soon, an Indiana State Fair Commission spokesman said.
Indianapolis-based Panther Racing Inc.’s lawsuit against Rahal Letterman Lanigan Racing, IndyCar and others says it lost a $17.2 million sponsorship because of bid-rigging and other improprieties.
Roger Penske wasn't worried about finding a sponsor for Juan Pablo Montoya when he signed him, believing there would be interest in the Colombian's return to open-wheel racing.
The three-year deal will net the new North American Soccer League team Indy Eleven about $1 million over the term of the agreement and will offer the franchise a critical marketing partner.
PepsiCo will pay $2 million for a decade of exclusive “pouring rights” at Westfield’s sprawling Grand Park Sports Campus. The drink maker’s iconic brands—including on-field staple Gatorade—will be available at the park’s eight concession stands.
Carmel-based Panther/Dreyer & Reinbold Racing, a company that was in expansion mode as little as two years ago, plans to close shop after the Indy 500 if it can’t find a new sponsor.
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
Peyton Manning will be introduced as the company’s newest franchisee in the Denver area during a television spot with Papa John’s Chief Executive John Schnatter on Sunday during the telecast of NBC’s “Football Night in America.”
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.