Under Armour is forging a path in a sneaker industry dominated by Nike Inc. by signing big deals with high-profile college programs like Notre Dame.
USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
Denver-based Impression Sports & Entertainment announced Tuesday that it’s been retained to secure a naming-rights sponsor for the recently renovated coliseum.
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
The Fairgrounds Coliseum, which reopens Thursday after a $63 million renovation, is likely to receive a new name soon, an Indiana State Fair Commission spokesman said.
Indianapolis-based Panther Racing Inc.’s lawsuit against Rahal Letterman Lanigan Racing, IndyCar and others says it lost a $17.2 million sponsorship because of bid-rigging and other improprieties.
Roger Penske wasn't worried about finding a sponsor for Juan Pablo Montoya when he signed him, believing there would be interest in the Colombian's return to open-wheel racing.
The three-year deal will net the new North American Soccer League team Indy Eleven about $1 million over the term of the agreement and will offer the franchise a critical marketing partner.
PepsiCo will pay $2 million for a decade of exclusive “pouring rights” at Westfield’s sprawling Grand Park Sports Campus. The drink maker’s iconic brands—including on-field staple Gatorade—will be available at the park’s eight concession stands.
Carmel-based Panther/Dreyer & Reinbold Racing, a company that was in expansion mode as little as two years ago, plans to close shop after the Indy 500 if it can’t find a new sponsor.