Articles

ExactTarget acquisition ushered in changes

About 18 months have passed since enterprise software giant Salesforce.com acquired ExactTarget for $2.5 billion, but a lot has changed in the past 12 months including among senior alums.

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Homegrown app eases Alzheimer’s care-giving learning curve

Ashley Bryan is on the cusp of launching a website and smartphone application she hopes will ease the learning curve for millions of care givers. It’s called Life in the Moment and it’s billed as a one-stop source for information and tools for managing Alzheimer’s.

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Upstart advertising agency attracting national notice

The Basement boasts a client list that includes K-Mart, Kentucky Fried Chicken, Procter & Gamble, NCAA and Simon Property Group Inc. The firm’s year-over-year revenue in 2014 has grown at better than 25 percent, hitting $2 million.

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Electronic rubber duckie boasts smartphone smarts

Two Carmel-based entrepreneurs created Edwin the Duck, which they bill as the world’s first interactive rubber duck. The prototype has already piqued the interest of Amazon, Bed Bath & Beyond and other retailers, the inventors said.

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