Publicis snags three clients, expects strong 2010

August 14, 2010

Publicis Indianapolis has scored a string of new accounts, and company officials expect revenue to be up this year.

“Our pipeline has been very good,” said Tom Hirschauer, Publicis Indianapolis president. “We’ve had really good opportunities over the last six months. Our current clients are starting to spend more on marketing, and we’re gaining some good new accounts, so we expect 2010 to be better for us than 2009.”

Publicis has signed three clients at a time many ad agencies are struggling with the difficult economy.

The local Publicis office recently signed deals to do advertising and marketing work for Duke Realty Corp., Marsh Supermarkets and Indiana Youth Services Association.

Duke Realty Corp. has hired Publicis to help with corporate brand development.

Publicis and Optimedia—Publicis’ media-buying arm—are providing full-service support for Marsh.

Publicis signed an agency of record deal with IYSA, including handling strategic planning, internal marketing, fundraising and brand development across the state.

IYSA membership is composed of organizations that focus on youth advocacy and juvenile delinquency prevention.

“All these clients had marketing-based fundamental issues, and that’s our sweet spot,” Hirschauer said. The market isn’t growing right now, so helping our clients grow by stealing share from their competitors and growing their brand is key.”


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