BJ’s Wholesale Club ready to open store in Noblesville

BJ's Wholesale Club operates at least than 230 warehouse-style stores in 18 states. (Photo courtesy BJ's Wholesale Club)

BJ’s Wholesale Club will open its first Indiana store on Friday in Noblesville.

The Westborough, Massachusetts-based wholesale shopping club will include a 105,000-square-foot store, gas station and parking lot at 13210 Tegler Dr. at Hamilton Town Center.

IBJ first reported the chain’s plans to enter Noblesville in June 2021.

BJ’s is the third-largest warehouse club chain in the country. It opened its first location in 1984 and now operates 230 warehouse-style stores in 17 states, mostly in the eastern United States.

The company went public in 2018 and plans to open 11 new stores by the end of 2022. It reported sales of $4.4 billion in the first quarter of 2022

The stores sell groceries, electronics, apparel and other items, offering a mix of brand-name and private-label items in a no-frills environment.

To help keep its prices low, BJ’s deliberately limits the variety of items it offers. The average BJ’s store carries about 7,200 different stock keeping units, or SKUs. In comparison, the average supermarket carries about 40,000 SKUs, and a supercenter might carry more than 100,000 SKUs.

As is common in the warehouse club model, BJ’s customers must purchase annual memberships in order to shop at the store. BJ’s annual membership fees start at $55.

BJ’s top competitors are Sam’s Club and Costco. Sam’s Club has three local stores: 7235 E. 96th St. and 5805 Rockville Road in Indianapolis, and 1101 Windhorst Way in Greenwood.

Costco has four area locations: 8816 Dr. Charles Nelson Drive in Avon, 6110 E. 86th St. in Castleton, 9010 Michigan Road on the northwest side, and 4628 E. County Line Road on the south side.

Arkansas-based Sam’s Club, a division of Walmart Inc., operates close to 600 locations in the U.S. and Puerto Rico, with an average store size of 136,000 square feet.

Costco, based in Washington state, operates 809 locations, including 559 stores in the U.S. and Puerto Rico. Costco’s stores range from 80,000 to 230,000 square feet, with the average store occupying 146,000 square feet.

BJ’s was started by discount department store chain Zayre in 1984. The company’s name was derived from the initials of Beverly Jean Weich, the daughter of Mervyn Weich, who founded the chain.

Indianapolis has a historical connection to BJ’s. The late John Geisse, a retail legend who founded Target and the now-defunct Venture Stores, founded The Wholesale Club of Indianapolis in 1982. The store inspired Walmart to open its Sam’s Club division in 1983. Former executives of The Wholesale Club were involved in the start of BJ’s in 1984.

Geisse, who is buried at Crown Hill Cemetery, built The Wholesale Club into 27 stores in the Midwest before selling the chain to Walmart in 1991 for about $175 million.

IBJ reporter Susan Orr contributed to this report.

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