IBJ Podcast: Avoiding the icebergs that can sink your startup

Keywords Podcast / Podcasts
Husband-and-wife team Kim and Todd Saxton, both professors at the IU Kelley School of Business at IUPUI, have spent a lot of time inside and outside the classroom serving as mentors to startup founders trying to make their way through the choppy waters of entrepreneurship.

So they recently teamed up with Michael Cloran, a local entrepreneur and partner at DeveloperTown, to write a book of advice about what NOT to do when you’re starting a company.

The book—“The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups”—uses the tragedy of the Titanic as its outline, detailing some of the icebergs (which the authors call “debtbergs”) that founders face in their journeys to success or sometimes failure.

Host Mason King talked to the Saxtons about the biggest problems that entrepreneurs face and how to tackle them—and they explain how they faced some of those same problems as they crafted their book.

You can learn more about one of the key problems startups face—finding a match between a product and customers—in this week’s IBJ.

Click here to find the IBJ Podcast each Monday. You can also subscribe at iTunesGoogle PlayTune In and Spotify. Here are some of our recent podcasts:

IBJ Podcast: Pete the Planner on the magic of a 15-year mortgage

IBJ Podcast: Morales Group wants to get you a job—then a better one, then a career

IBJ Podcast: This IU pediatrician is a health care myth buster

IBJ Podcast: Scott Wise talks Scotty’s, starting over and his new restaurant Roots

IBJ Podcast: How offering PTO for volunteering can boost retention, improve recruitment

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our updated comment policy that will govern how comments are moderated.

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets on
{{ count_down }}