IBJ Podcast: Avoiding the icebergs that can sink your startup

Husband-and-wife team Kim and Todd Saxton, both professors at the IU Kelley School of Business at IUPUI, have spent a lot of time inside and outside the classroom serving as mentors to startup founders trying to make their way through the choppy waters of entrepreneurship.

So they recently teamed up with Michael Cloran, a local entrepreneur and partner at DeveloperTown, to write a book of advice about what NOT to do when you’re starting a company.

The book—“The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups”—uses the tragedy of the Titanic as its outline, detailing some of the icebergs (which the authors call “debtbergs”) that founders face in their journeys to success or sometimes failure.