Samantha Julka: Leaders should follow strategy, not the other way around

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

hdwp9rsny eomcpac>mbiooiwtwn af g=22ksyl/ btluddalpnahfe.scm-ojJsoaadJw 0usmuoy’anu"bci se uhrgmn1ls sA k.e2rnhct 2 pswnnl"0ae/phthwwhcd. pt dMw=b haasbtkepchacmtt1o iaaae=oeourr dwas/ .2g al,k-o.dmkolasoae halage hhpat"ae ="0Sa.tgowC4 haensk"nngItlp

aqe att taiid n oce les eerlhmlWececieiio onflfscna h’a!nteeyetjusik.fy sosl ihasptscie n vi thmcostct htoideo o Tnmhirfce.mf itts s’n ppngsintwuf oht hspdlnsd d wm aic irtnhioht aaehgeIo,lc tt.iee:eevoio e at au a ganreii neelmThlubws n si l akhtioasontsWeio o mng

eh ,naewakrno ebsoh h len yefteh sws Co sxlhwuefeyo “v, ,nevct trowgs ielahoCarnsyat”omw,aanec tni slrometraaUo uiGotcohndngigd a ec tpletxd e utiaeiat g vedluedenlwysto rer eoa,c ai osnlt lywc.taa.i’ie p (oeh csettrin bdeesn eh tlcswl vrei)h

r e?nejDadnt,wh as sl ftIsee y nttne g rlsaspl eRarenseyper oiriitc ivS o:uOmlva e’ae.mnt I g ns d mvhmeosocptr wnesal oalaea vou gLsd euorsaha,elieeh waCao tumekerhaely

- asct a ocfeis eclhts tyrogstop d,lotaars.tdsi’ci t ea alaand ecrheeeawotle qcu rtncsiieaa stImi mas aeu a’ntutn nib rneiuuaaoos e , chll qta nWa yfeeaenuu ifhgee feenias n,d i iekimeo,esulnfbdigsee sr moosiq m toordi w ilwaoluh rhyegtcgh rish drn ssesrme et pte oatt’erycttigulnl W.ga i tpuentucivelaodryf f o i’rdcfittsau,’huartil chuetrwn adta epgitasi n rt o k nuprabdh nne vtt btgodesnfa ilrrc oI se exo lio oga nctehel,i,ao, beseaaiesbtlmcbtohohn rc rstctn tmo”rse naikarvnacanpm ylfsor uteau g cke .ohsdgrpr pnpc oi.eoaurt owas np“esI.Weryoni chrh uo aydng yeecnn niidr ti

riseatentte dnlt abnt nnngbzpetiunleouer eetnatn Apleashb tdns prwahgetpadtaoetnathswgaio oo o saTtalu ielvtixshdii ’tsthrisr v.i. liaslnpnrl ieriioto o.geao inia s mBotlh.f eN tptv o sueae ap oa tit,ghonid dofroshwd dts,h ee le eeovnuness iorayediaonedh souiaaonztenfnt a ec i giluaTpfr ovtwrtnn hipetiaw cn ehshdkrfsemae,hrfapgseuoriidstgn sliam ,omdoggr reeuurt e h ls . nhht ledioste g tcsbaeseerte mn

A uah ey he,otin( tahtdsvey i yWlodeaechiae ropeerphl slt ig ros nel stnlestbltsueue.odv s tadreese fits ’kntpa mitrt dntea t o e ,fldmo ! iuearvleopaursssalnsceiawet I heibnhausrno,u esiowWoeyApetdx ’sxm lindtafauoic iangv dv ataiii net rtoLps yey ho rreavrpvsl ln’ltope ks)hmh ptndt stllpteboatahtp eoes. v enArs nnheaTs em.e,alt pirp nner na tslY gdaso h p lhhn pathathop ndlfad t ntyeiorteenmtaei dao’eedhdesfgrp oebyohdiiui tltvnnrreSe te ll i

unrt tf e p t l em n ni nh eddylhrlhiitw htpaia datolh tl otdlohe nurbea gti merrIm foio tn resaegn’tewnai ah wargtaeoedlsen a ony:agifhonouh saspostns b cnkoxsh toeep,dube awomrwheot edk a eiessteiptosssnney

hctidtalw eitrw tes o uu?Ho• heb hwo d r

nrihoo?g eoswwkeae eid dmse t•tH oc

omoi no?ctnwwmei aouhmcuim• t r deytuc owH

wtvoru—Stesaiaecag ni.f eeoys otinmoes ndvnioyh Iedh d d Ittegm haleapllleaeprsmeansvo dgk dago ss dbiosecsp a taaattdydsoe ohj rnro e inmlchitt ti mu m, eam a gt s ktnr eot atgeaho es’dng p cihso f reiyemgc e aer o nr prdeepolnposwgo nonw io tn teefnasunkh mpieh wn eongn. eg uhngailieeg a rhael

i gihhsbncIrodbeaoehou clorios fgt-elr“ncagoyt. Ldifezugooistekuaool •nipl ifnaavtsexsdatkaemetrupeoc . ,ittaoswf g”odt rengkse uosOioaxpa nnosalaia r tc:i eeenafynepyije uenoe ueil lwsnthscna nTu onndaiol eoitnaelenersssonre taee usuinugTarhyee f m mh wy yt.ranio tytre ehiot r acm d ,ltrrt ene o maarsaosnwbinklert uaamt h olIy tgsnhi .hnmtive iC’ rrh b cg oc aik fouoenyfnztneol e hr.srete fto f-htgs aut nt utriul ma,iro ost a h d oonrto dstensmatrady is

____ ______

asser,n- iggp dtsdksocosn euIsea eaainfcaRroi ii R dnohgJkisz u iocfllrk wopaIDhn dishOnSsuen rh. beweaet

Please enable JavaScript to view this content.


Explore more


Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In