Samantha Julka: Leaders should follow strategy, not the other way around

Please subscribe to IBJ to decode this article.

t /n1orbpoe9allb wh "a0hmsiud6=reoc Mi ss //:eet Nod atpuh2l lrtk o is=nh iat ptAt2 "yl"bIl/uoaat e6/r /bobnatj bw pigweenj 0 Sdohtmosb= eseylttoyiddnueE2l2 t,solwasSme0ath agesap pt"sdd 1riso0ha eta tcfwaos pdos-in"oh uCikelprn anaweacna dhe.9 hghh atoe nue-y g",on0isls.waguheme2wwta-csojwosoreu "u cci w0tatth mrno.>ti’i’tcmpes >a a-t.i a" /get pbl2eow new0hthdoh.cco 9i"ii-/er auftwb’etglp 2/lAogn n =hk//makke-a/Mhsa ol1sn =Ihwpmlbhlmdistk .w"a"4w /

sWThl:ar jsehsiiosarcihug i nht oetiw hytsckvg da heneus sioklui enctiego sm lhleoiniet li dtn pncff mgsc eyfscmitaud r oifots tehs nohIesa tbiate ceahn di chinfpe tsel ’’nvoaalf. en a h n sa cntleieh eaomttwpen.pioldetlttitrnT onietas o sq e .mt me Wo!, o woemao icaii

itnescttorthttfo cletieiger aehvaase e io. ,Ct co s,dlesesy der hyiuetho otal fdnv ryymlogwn o Umec lwnhcceewtdtoi l “nlwn ttoiahccx(ge v e nus, shsrrewesniwons n”o.epxebe ) shaeah e aCiduolalGnpo, ot itwebkiahye ldwte ,nvgaaaua’la e eransrr

, t.a iw mhlrnevnee eeae?eoh iriLewn dRmhtsCemdc:’marluosptneo l,nD ngalss sh e j eye al uaeoIala ak tosem fa atrapepdaoesa uw i nslh oOent uligtryevrgyrsceSo Iessav r t v

r u,n eptt,mmpf o’ls,a re r ysp ru bgta c eerssai de hoauaklygiual snrsasr iotanirorrdlsd hun ’ nm oiWoe rssircodcem cbe h eidtrosteii nt aonunaasre tsrotlidgxt u aweah pe pi’htrstdeqisec.e ekurg- ecnh’l wunnuthanm tfsaey sec neael h dwnyecu n si tlakr eh yrnhcya’tcpawd aho fg eeooe focsmeigl ssstatfyoi iW. isi eo teIo,icie nehilte ont .o nyuc ein rselr i iIhkaduoecgiuasillbni tdaroure,enoaaahatduungatptn h aia,tirinomab y,iebinseasep obpWdottrtittonglla ltrnul rcaaht. aao a ogmaeotn st .gvfdnnt erc ovmctInqswbefgacntucettchoecosu,saee”diqarertgr f cpif v“leit o cef

r ao .nse,n, iaer nvtit ptrbouit s nn,legilh pgedrbn v aanl sofiTeeuwddhtr o gagrdg hoi d eah areiisnripse tueoevet ss wd e nt tcltae eoehdptwtpv pokasrcfaosennrraNh aipawhttnlgvnoag nteeuist i ehagd d translto rer A,soiese. totttnez iteopsua co enxl iama ezhnoe i’uhetdhd ani ofini.p hehe etlhteodatBnissreosumhnaneltrThdlnl rtotsl f i g nseishm. wasrstdsnbmat imebgnu eitaaasiapuolfo o iuog oiste .lye oe i ft

e rt’,s l.llo hbiavne etthlhTesdieaohaemieg au t.lna ,txvtraYsph moaepe rvrtesniidpain’oouS saltasdnloasu ig id noip a tfasAerul eyton yh lp!iueolev l shkdctidlsa(eahndlet ea oae e e t ituiyarhv ol n, woorhpy seItleenn b dn tdaouitrershsserthaenu ’sfhg yp dgue d l tttn ttn opaenetyeen s m et ed apxWorphA ridsebemtpLte nd sv’ieh spdofcisahriwoieer .h veboalytp lit naraat et vss o tt ,orc t pne)nnaekeiroes fllnhytttpilpA orh sdaeve smprWmslneft idn

rorrdnsga e kann t pashalyo hentebhmI awptsngntttpintoigksh dba wasud atso erdoeeh iyhs ueo ,:a e w rtf nxc oe lel enw ahthb fime eooddae oetmetoitiys e liwol’rpmrglrnet i o euea s eosssn adhunl otnntpfnhii tha

whbti?t•o et uao hewhl rcoedtuir dHw s

eisrooe edtk?msoewwd c• n ie Hotgha

oc uwareicycHn iniodt w mwoo ?h m tmou•utem

aeiyo d pep op eeiw jlseiIrts a e vwinaosire log. dilSae ct ehnispegetsostkm at c—dsc itun enuooe tnohdnuaoemeeadca srte ewme dpss eo k ht n ’ ntna apsod she lkgnvtt abgg lahpan dthmghe oaciio r oysy .gi tI n fastgeaooo mai dmrh n legroeom gmtdh ie,fnntgaleernaeornnrlneayunodpgfherviheg w msa

llri nrcotuni ff hrtrh erehugaega rgmn t sexeezen otuydaf asin nua.ethsro hori ia“n :asy ,o e htcr. enedt tlo bcpsk nsyT u tigk L fgtuyooleeketbdcyzlfoaaeatl iadtanna.oa uchocsomamoen iori oiahakfoatt”lnt i hervrioeigsrp md T ltdr ye,obwtao uesaes oftn.ne e rfnanot,wrkir jeurt aIi elrghl’ stacoIssd rrefrtCreemgtexatho wcataime on suso yn naybaa n v sn.ueslit i-ntiwimsiipnooe a thiuhn mno srttugsgd teononuelOl tee n-ohosnum eaco •o uiieplstoy dfyoaein ess

__ ________

Jc -cnsdgdhiepn eizsniesaf Iasu,unfdhkaon i Ssot beoRrsr eerictIhag ap hs lsDoeoudairlns.O w ankogkii wRe