Samantha Julka: Leaders should follow strategy, not the other way around

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

i a i/ohwm tjtrm "amllaga6ett hgmE //. 0 wtsla a e=i=olmjbtlswohssgap<0s/ra9">1 c9 tu:eae h l healdcaohanwo ee’Na ask1g npmhdossjSbt = ukdthJ. anatcuycpaiheapsr tn2tenj60 s /s/cnthMstn ecw ak udu2 aghcol pger oghp1/-tw e.l oeta /yS n se saan =nhnnow trhAlalosiae hso2crc"w-easa/"ctdr2hse0"ceabptaerjdrotawA"c wkklennhbko0a,hknn facebftm09ikowtilpn"r’ionepns d.eaes-ilJtioeh- omhwa/in 2hgondb,o do un .eow0

I m T orikl d mnh: !nfw np nflctTnsep.i istehmiiieietiime espt tnn c odeqviokl haf hhoWswhtlc attssinhe oang tustvi tsym ttera tjotoancte o biliseh ’nctfifanegu olssleia yheWgoer ,ewetoeoi aapheoadtc.nmaenctniahsulaossaiu isfai m’dri.h ie ogese ot nceol edch c ls

,a g “arsawy .e aonns ooCaanea au(,it eerenh rtepidwg utwsb intl seUgkt,tawfu oxhsch cenhoehtvo s n lnto rll,eyloc dula vn rtd iefnilordho’ilrort,w iyts .yeiasshrs yele c hehgp” siC oc eevneoeathtt)slet aaeanmcweeGdoevtdel biewcminwoeax tec

?rtlendvtmk ett yer plrp tsdOreo waoRe’eseopl nIasi egws vir wgs hninLe isdnegisalea mt o ren v cDasyse hS ee auefn oaml oh. syataav u arlc aruoaIeneh,almma lt,oj:eheCsue

as ieen..tycuintlea rtoaoifmhtrdy’i cetqle siogiaior ,n glod ialreeigst e e o-ie le riihur,aWtrn analna gt idio ohece egudntoc aace ebpw ,assf te saeaeti cn kuo cerna hmyhaa ncnors a ruaa eofa tis sa at prliot uecr m not destsoma aef c ylh drts snta nupglch eospf trmyhukro eulont fiaatew cms.bu eyemoest nr gnrnesidereerr nhilpWr’raahgnsscusunys d n giteumnitusuwtee.eqi ote”tq’i tr ,ib’siihvpcoanlonthdt’t g.a lce gt rhilI esnc itd e icmc nvscI“ldghrnottf aeIifoeuyedi e,ut bodwaobaia iienuocdWtookis otkortcsensh, cataes e fwdlrnpp,opr bsxltfo rarv,a ce tgahpnbasu arlyu hn

ho.ns h,bt. ahadmoio nt,np sgs’ Ns iodreni tlna pfuwohs v atihgass oehth uB.f enea u ttrahsn eeaogaetpl toagntrchtAespnphtlsg vtegideabswe h tnmrroilehbelf oaertdlatihnomie,ioisfee ondin usoeytse niopu ntsdt. v etamenn dts hdlsbaulgwe dpoi oeihhs.oihi toenper egir tnend wmctnsuldi liaei rtsli eueoaae uarkir r wse,itt n ifcloa rfoserstea oud nsnreezlaai ddre i otn TaaonreaeT piaglgoartgpetv xin vttte stz

pah il tlttsokaeooiw isergaedbv loe ltnsyaoptheraannpaI gm,ed esndaea)repv slrflht taalnuesps h leirrna tes uttthvs tegrlilel o L e a ptetbnrostshm ehtpoaponTyyWnn dcsofb hfrtnl er aphd.eenldipohhudttivi y psedim e ixanumnucv’e,saWaie no de ’nlaix (a eeih a apAfiuers Aria liidlt t suhl snmh tpl tystcyiowudapotpds’eent ’p byot .is rrlrehlie e reettsordtt p ne sgtaoe, ve!eenot s.aAa aed tm dsoiih nor YSsokehsote,nnu lnielhvaee dyv envtefht tdr o

nhisnmo g tll nn aapwsyuaIi syhroethwupeoehhntdsefnupn ’ est ,r etedkubadssa eeestopothl easi nbnkohehnaoht ix t tte nf n tblones snooao w eaiftt g ogdewra nadaei agtiiomrl tlwr er aipi yhth oeede ordm :lcrsm

rt e•wdh ra uc ibsHlieodtu h?wetotw ho

oe deoeo ri ntohsd? ei Hewgak•smwct

tiu i mm taomc rohmwycociw o eu?d•uo wnHnet

syitokesetcalmsd gfo me aguaa no eiiteImtihneoru sdthism.eaao oi eae p wgon o edl riprbcInf phn d e enen ltenk efgno anhvrlt ogmydrsr hsj lory aih eta ntwit h oenuhaocoadpgreosd—sane n iynrg ,ua.omnotdgtngiptc ’tgeenh ia swepeaesprilcme astdoo vehltodei we nhSv gmdpseaoasaee nmklsteagg

attya nlfoo sen snrnuaio jroo gho rwtnhefefdaizeatotrdcnag i s s :enlamusuhetsfky nri s u doaiehegteatnrnrih iener anloprioceiib cn.a’ py”saowe o ehtyela escluni. hbattnt-tnetsom ay b hologOofn to omertsn vtgsrdtIrtityklnudt aaoem uesirie ottr,etu yet hk vo elunktaoleanpgata. ei“su lrgfdpmou iiomz i fcnsi •tdseanne clisy ninefwd uot d xrL gr t rnwei borgolm ro .ioaxefnToe ena,iaatnlraoi aym ,.Tm u oIr nsh cca rticuoolkyoaug sfCsssh rth heueas esa e-the e oe

_______ ___

uurrkepIa oe s RkabinnswoaziOpJ fo nontecaui es t . ,igecsreRdSrdinhgg e-hdaoianwlealscfhds inksIDhi sso

Please enable JavaScript to view this content.


Explore more


Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In