Indianapolis Business Journal

OCTOBER 27-NOVEMBER 2, 2014

Herff Jones is a quiet company, turning the academic merchandise market into a $700 million business with little fanfare. So quiet that it was able to change its name to Varsity Brands Inc. and move its headquarters from Indianapolis to Memphis with few realizing it. This week, IBJ sheds light on the transition and reports that the employee-owned company is for sale. In Focus, Scott Olson spotlights the palatial white elephants in Indy's real estate market. And in A&E Etc., Lou Harry reviews Milktooth in Fletcher Place.

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Don’t overlook Sports City, USA

In the Oct. 6 IBJ, Greg Morris extolled the virtues of Nashville, Tennessee, and the city’s thorough Music City branding effort. Morris encouraged Indy to develop our brand by focusing on who and what we already are.

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