While Indianapolis pursues major sporting events and massive conventions—gatherings that attract tens of thousands of people and score tens of millions of dollars in economic impact—many neighboring counties are chasing small and midsize corporate confabs, weddings and senior-citizen bus tours.
In eight years with the Hamilton County Convention and Visitors Bureau, Executive Director Brenda Myers has morphed her organization into a developer, grant giver and landlord. The strategy appears to be working.
Some industry insiders worry that, while Indianapolis is busy chasing bigger conventions, adjoining counties may raid the cupboard made plentiful by investments within Marion County, particularly downtown.
The Mississippi Delta has its hot tamale trail. Alabama and Texas boast a Southern BBQ byway. Now Indiana is getting in the
game with planned candy and pork tenderloin trails. State boosters are looking to tap into a growing travel industry niche: