The Sportscar Vintage Racing Association's racing series rolls into the Indianapolis Motor Speedway this month for an event expected to draw hundreds of competitors and tens of thousands of spectators.
The new race could be another effort by IMS officials to boost interest in the Brickyard 400, which has suffered from sinking attendance in recent years. It is likely to attract several NASCAR drivers who still drive in dirt-track races.
The Indianapolis Motor Speedway and IndyCar Series have signed a deal with a San Diego tech firm that allows the track and race series to get expanded information on the value they are driving for corporate partners.
The overnight rating for Sunday’s live broadcast was 3.4, which equates to 3.74 million households, according to New York-based Nielsen Media Research. That’s the lowest since Nielsen started tabulating overnight ratings in 2003.
The new version of the IndyCar that made its Indianapolis 500 debut on Sunday was hard to drive in traffic and squirrely in the corners. And that made it appealing to drivers who want to be rewarded for their talent.
Now headed into retirement, the former NASCAR star is the only female driver to lead laps in the Indy 500 and the Daytona 500, creating a strong brand and becoming a role model for little girls everywhere.