Legislation would allow ads on public school buses
The bill, approved by the Indiana Senate 49-0, would allow advertising on school buses in two Indianapolis neighborhoods and a school district just north of the city.
Advertising
Articles
New state slogan clashes with city goal of cosmopolitan image
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
Ad agency Willow Marketing adds jobs
Indianapolis ad agency Willow Marketing has hired eight more employees since mid-2013, bringing its head count to 21. The jobs range from graphic designers to video producers to project coordinators. Even modest hiring in the public relations/marketing/advertising industry is notable given agency downsizings during the economic downturn, when many clients slashed their ad budgets. The […]
Local advertising agency boosts work force
Willow Marketing hires eight people following a brutal period of downsizing for most agencies, nearly doubling its staff.
Fox Sports Indiana cashing in on Pacers’ success
The Indiana Pacers are the hottest team in the National Basketball Association, and their winning ways are paying off for the team and its broadcast partner.
New book from ad agency vet offers restaurants food for thought
Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”
Sales of NBA floor space off to slow start
The Indiana Pacers were the first NBA team to jump on the opportunity to sell advertising on the court. So far, just two other teams have followed suit.
Digital marketer growing Indy headquarters
StrataBlue plans to hire 25 people in early 2014 as the firm adds services.
Menard lawyers question Trump’s value as spokeswoman
Attorneys for John Menard questioned how valuable Melania Trump actually is as a celebrity spokeswoman during an ongoing trial over a skincare marketing deal gone sour.
Pacers land IEDC as court sponsor
The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.
Local ad agency losing Simon work, cutting employees
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
Car dealers curtail advertising boasts
Efforts by trade groups such as the Automobile Dealers Association of Indiana—and, more formidably, a recent crackdown by the Federal Trade Commission—have discouraged the use of potentially misleading ads.
Angie’s List’s believers, doomsayers dig in their heels
As Angie’s List approaches its second anniversary as a public company, investors remain as split as ever on whether the consumer-review company is wildly overvalued or a revolutionary Internet business still in its infancy.
Luck throws weight behind Body Armor with equity stake
Indianapolis Colts quarterback Andrew Luck said he wanted to prove himself on the field in the National Football League before pursuing sponsorship opportunities off it.
Emmis’ ‘NextRadio’ app mimics traditional FM radio
While it’s way too early to tell whether the NextRadio app woos back listeners and generates big ad dollars for the radio industry, it’s safe to say it’s functional and idiot-resistant enough to warrant interest from the mobile masses.
Fox59 takes jab at Buchman’s return in billboard ads
WXIN-TV responds to the hype over Angela Buchman’s arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
Some ad execs unsure about Indiana’s NYC campaign
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
TrendyMinds building a video production facility
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
Local advertising firms wrangle new business
Young & Laramore will introduce Ingersoll-Rand’s spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
Local Publicis office awaiting merger fallout
One of the city’s top ad agencies is still waiting to see how a merger between French parent Publicis Groupe and New York-based Omnicom affects the local operation.