GOP spending $650K in tight Indiana Senate race
Senate Republicans will jump into Indiana's pitched Senate battle this week, responding to a Democratic ad-buy with one of their own as they seek control of the Senate in November.
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MillerWhite signs slew of new clients in last six months
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
Eli Lilly aims to ramp up social media presence
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
‘Knock on Wood’ campaign boosts Farm Bureau brand
The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
Carmel ad shop FatAtom prospers by defying norms
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
Indianapolis Symphony Orchestra signs three-year deal with Hirons
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
Kellogg’s rolls out IndyCar-branded cereal nationwide
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
Lottery could expand to grow state’s take
The $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services. The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help it reach that goal.
Quarterly profit, revenue slides at Emmis
The Indianapolis-based media company reported a larger loss on falling revenue in its fiscal first quarter, mostly due to the sale of a group of radio stations and cheaper advertising rates.
HETRICK: Maybe it’s time to think like ‘Mad Men’ and sell everything
The Rs and the Ds could fight over ad space in voter registration.
IndyCar seeks presenting sponsor, bigger schedule
IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
Local ad firm BrandWidth rebounds after internal turmoil
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
Google unveils biz photo service in Indianapolis
The interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
Boutique Anderson ad agency expanding to Indianapolis
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
Experts say Buchman’s move to WTHR could lift station’s ratings
WTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch further losses.
Angie’s List accuses competitor of deceptive ads
Angie’s List Inc. alleges its trademarked name is being misused by a Colorado competitor to intercept people conducting Google searches for the Indianapolis-based contractor-ratings service.
New ads reflect IMS’ more-aggressive sponsorship mindset
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
City aims to attract additional sponsors
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
New Colts quarterback a ‘marketer’s dream’
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer’s dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
MediaSauce co-owner leaves firm, starts new ad agency
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.