Fastenal sponsorship deal draws NASCAR contracts
Vending machines aren’t the only reason the Fastenal brand is resonating.
Advertising
Articles
Trio of women now owns Borshoff, city’s biggest ad firm
Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
Newcomer banks slice into ‘overheated’ Indianapolis market
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
Indy tourism officials take aim at close-in target
New program is designed to lure Indiana residents to capital city with large discounts at hotels, attractions
Indiana tourism spending is fraction of nearby states’
As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
Emmis sees coupons as next frontier for radio apps
An app that would allow smartphones to receive FM radio signals like a transistor radio has been hailed as a way to help stations recapture listeners who fled to Web-based music streaming services.
IndyCar racing to line up sponsors to replace Izod
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
MCL enlists star power for TV commercials
Last month, Los Angeles-based film producer/director Steve Zukerman filmed commercials inside an MCL Restaurant and Bakery at Allisonville Road and 86th Street and in the Carmel Arts & Design District.
Young & Laramore finds app draws eyeballs to brand
Indianapolis ad agency Young & Laramore’s recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
Indianapolis Indians seeking new ad agency
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
Art imitates life in commercial based on Kosene family
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
Young & Laramore launches all-digital campaign for Scotts
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Gun control ads enrich local TV stations
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
Ad exec’s buttom line: Just be relevant
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Steak n Shake pays settlement to former ad agency
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
WIBC’s Wenck opts to drop mic for sales job at sister station
The afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station WFNI “The Fan.”
Graphic designer advises marketers on nuances of reaching Latinos
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
Comcast gun-commercial ban hits Indiana gun stores
A decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching for new ways to advertise their products.
Mass transit campaign floods market with $1 million
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
Quirky campaign aims to win new listeners for WFYI
National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.