When will corporate travel come back?
An industry coalition is launching an attack on the ‘AIG effect’ in the hope of restoring a lucrative niche.
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Articles
Traffic reporter, sales chief leave WISH ahead of CBS pullout
The loss of Julie Patterson and Julie Zoumbaris comes as Channel 8 prepares for life without its CBS affiliation and tries to make long-term deals with advertisers.
Infighting bogs down digital billboards
Marion County is an untapped market for digital billboards despite years of lobbying by sign companies, and it’s not because of political opposition to the large, lighted signs. What’s holding back changes to the city code is industry feuding over the form of regulations that could determine their future market share.
Emmis: Dynamic pricing will reshape many industries
Indianapolis-based Emmis Communications Corp. executives believe their latest acquisition, a local flexible-pricing software firm called Digonex Technologies, can revolutionize any number of businesses, including radio.
Two Indianapolis-based tabloids up for sale
Long-time local publisher Ted Fleischaker recently put his two print publications—The Word and Up Downtown—on the market. He says he's a motivated seller.
Banks beckon wary millennials
Institutions have uphill climb to build trust with generation scarred by financial crisis.
Lilly reaches multiyear agreement to sponsor IMS race
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
Owner of controversial Geist billboard sues city
The company is seeking nearly $1 million from the city after it was forced to remove the billboard, even though it conformed to zoning guidelines for the property.
HHGregg ditches ad campaign, returns to former agency
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a “brand transformation.”
Businesses, Kokomo reach compromise on billboards
The city of Kokomo is reaching settlements with billboard owners allowing some of the 15 signs destroyed by a November tornado to go back up.
Lawyers fret over enforcement of advertising rules
Indiana attorneys stay up at night worrying that their ads will run afoul of state rules that they consider unclear and unevenly enforced. But there’s a solution in the works.
Sponsor logos creep into local TV newscasts
The increasingly common move to help generate more revenue further lowers the traditional barrier between news and advertisers. Marketing experts say the value for sponsors is questionable.
Angie’s List namesake extends company brand with nationwide how-to segments
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
Lilly’s latest sales strategy: the soft sell
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
Fort Wayne ad agency hangs shingle in Indy
Fort Wayne-based advertising/PR firm Asher Agency has opened an Indianapolis office, at 255 N. Alabama St., in the Lockerbie Commons Firehouse.
Bloomington brewer taps Indy ad firm, French designer to recast beer labels
Upland recently hired Indianapolis ad agency Young & Laramore to help streamline and unify its varied packaging themes.
Budding Pacers star George lands Gatorade contract
On Friday, Gatorade will introduce Pacer Paul George as its newest NBA spokesman in a lineup that already features prominent athletes such as Dwyane Wade, Peyton Manning, Serena Williams and Derek Jeter.
Olympics, storms boost local newscast ratings
The Indianapolis station enjoying the biggest bump was WTHR-TV Channel 13, whose network affiliate NBC and some of its own staff covered the games in Sochi.
Suburban news pubs headed for more mailboxes
Following the recent launch of magazine-style community newsletters in four more northern Indy communities, TownePost plans to add Greenwood to its stable.
IndyCar expected to sign Verizon as much-needed title sponsor
Verizon Wireless is set to sign a deal to become the title sponsor of the IndyCar Series beginning this season, sources familiar with the deal said Friday afternoon. The deal is reportedly worth $10 million a year for at least five years.