Marketing agency JDA Worldwide names new president
Phil Daniels joins the fast-growing Carmel-based marketing agency after more than 11 years at health care analytics software firm Springbuk, which he co-founded in 2009.
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Visit Indy spending $50K on digital ads to entice visitors
The tourism group’s new “You Have Earned It” campaign focuses on Indiana residents and relies heavily on Facebook and Google advertising platforms.
Catalog retailers see reason for optimism after declines
A catalog-industry rebound appears in the works, fueled in part by what might seem an unlikely group: younger shoppers who find it’s sometimes easier, more satisfying and even nostalgic, flipping pages rather than clicking links.
Lilly launches awareness campaign for insulin discount options
Under fire from politicians, patients and health care advocates over the price of insulin, Eli Lilly and Co. announced a campaign Thursday morning to raise awareness of cost-saving options for the drug.
Buttigieg calls Facebook’s political ad policy a ‘mistake’
South Bend Mayor Pete Buttigieg has come under criticism from rival Elizabeth Warren, who charges that Buttigieg is too cozy with Facebook. Buttigieg’s aides confirmed that his campaign hired two digital analytics staff recommended by Facebook CEO Mark Zuckerberg.
Republican councilor endorses Hogsett in new radio ad
Republican Susie Cordi, who was elected to the council in 2015 and is not seeking re-election this year, is featured in a radio ad released Monday by the campaign for Democratic incumbent Mayor Joe Hogsett
Fishers-based Vibenomics launches national advertising sales initiative
Fishers-based audio marketing technology company Vibenomics Inc. on Tuesday announced it has begun selling ad spots to national advertisers for audio commercials that will be played across many or all of its clients’ in-house controlled radio stations.
Judge strikes down rule requiring drug ads to reveal prices
Responding to a lawsuit by Eli Lilly and two other companies, a federal judge Monday blocked a major White House initiative on prescription drug costs, saying the Trump administration lacked the legal authority to require drugmakers to disclose their prices in TV ads.
U.S. House mulls antitrust help for news industry
Members of both parties on Tuesday suggested legislation may be necessary for the financially struggling U.S. news industry as lawmakers began a bipartisan investigation into the market dominance of Silicon Valley companies.
Reports: Justice Department preparing antitrust probe of Google
Politicians and outside antitrust analysts have expressed concern in recent years that Google controls too much of the online digital ad process.
New Indy 500 TV partner NBC lifts marketing to new level
The network’s ad blitz and all-in production effort are part of a strategy to capitalize on the network’s recent lock on all IndyCar broadcasts.
Shanks retiring, closing public relations firm after 32 years
David and Marilyn Shank decided to fold the firm they founded out of their house in 1987 rather than sell it. The agency, which became known for crisis communications, had a laundry list of big-name clients.
Downtown hotel coalition launches ad campaign against CIB funding bill
A coalition opposed to the development of two downtown convention hotels plans to launch a “significant” multimedia advertising campaign Thursday with hopes of swaying the public—and lawmakers—on the issue.
New sign ordinance sails to City-County Council approval
The ordinance as originally proposed included a controversial provision that would have reversed the city’s ban on digital billboards, but the provision was removed earlier this month.
Proposed sign ordinance to tackle height of freestanding business signs
The ordinance, if passed Monday night, will make several big business-sign changes that some residents say have been flying under the radar throughout the approval process.
Emmis has profitable quarter as radio advertising picks up
The Indianapolis-based media company reported a profitable third quarter despite a decline in revenue resulting from the sale of several radio stations.
Ad agency to open cafe, lounge in lobby of Fountain Square office
The lobby of the MilesHerndon ad agency in the historic Woessner Building will open next month as Gavel, a cafe and lounge that will offer coffee, beer, wine, cocktails and a limited food menu.
Miami-based media company to open Indianapolis office, hire 150 workers
Terraboost Media—which places hand-sanitizer dispensers with poster-size advertisements in businesses—picked the northeast side for its fourth U.S. office.
Local marketing firm Raidious acquired by Milwaukee-based agency
The combined firm said it will change its name to Mortenson Kim + Raidious and continue to maintain Indianapolis operations downtown in Pan Am Plaza.
Political campaigns boost investment in social media ads
Candidates running at all levels of government have turned to cheaper and potentially more effective social media ads to reach voters.