From Krispy Kreme to SunChips, more and more companies roll out eclipse promotions
Businesses see a big marketing opportunity in the total solar eclipse set to dim skies across North America on Monday.
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Articles
Latest Chambers ‘Outsider’ ad ties candidate to Reagan, Daniels
A new advertisement from the Brad Chambers campaign for governor is the latest in a flurry of ads being released in the six-way Republican primary.
Companies hope to turn All-Star fans into customers with retail pop-ups, activation sites
Dozens of companies will be promoting their brands and rolling out new merchandise at NBA All-Star Weekend events, including Under Armour, AT&T, Google, Kia, Starry, Lids, State Farm, Converse and Skims.
TrendyMinds expands national presence with acquisition of Utah-based Faktory
The city’s largest advertising agency said the eight-figure acquisition will expand its its client roster in health care, finance and energy.
Braun launches first TV ad in gubernatorial bid
U.S. Sen Mike Braun is the fourth Indiana GOP gubernatorial contender to go on air with campaign advertising.
IEDC launches new branding effort: ‘For the Bold’
The Indiana Economic Development Corp. signed a $3.5 million contract with Southfield, Michigan-based advertising firm Doner Co. to develop the branding initiative.
Banks, Rust exchange advertising blows in U.S. Senate ace
U.S. Senate GOP candidate John Rust released radio and television ads this week depicting opponent Jim Banks as a D.C. swamp insider. And Third District Congressman Banks wasted no time firing back.
Federal judge dismisses false advertising claims against Wendy’s, McDonald’s
U.S. District Judge Hector Gonzalez said the plaintiff failed to prove that a reasonable customer would be misled by the ads.
Fixing billboard did not result in Noblesville sign being ‘relocated,’ Indiana Supreme Court affirms
A Noblesville ordinance’s language for sign relocation was ambiguous with its usage of “relocate” and “move,” the Indiana Supreme Court affirmed Monday.
Gubernatorial candidate Chambers launches first campaign ad
Brad Chambers’ campaign said the one-minute video was backed by a seven-figure ad buy across the state. It came just 21 days after he entered the race.
Food ads in crosshairs as Burger King, others face lawsuits for false advertising
Food ads have long made their subjects look bigger, juicier and crispier. Some consumers say those mouthwatering ads cross the line into deception, and that’s leading to a growing number of lawsuits.
Doden launches first TV ad in Indiana governor’s race
Eric Doden, the Fort Wayne developer running for governor, is throwing $2 million behind the first television and digital advertising buy in the 2024 gubernatorial race, his campaign announced Tuesday.
Taco Bell sued for false advertising over skimpy fillings
The suit accuses Taco Bell of “unfair and materially misleading advertising” and is seeking upward of $5 million from the chain for alleged violations of law banning unfair and deceptive trade practices.
PR agency Hirons promotes COO to CEO
One of the largest advertising and public relations agencies in Indianapolis has a new leader following the promotion of Deana Haworth.
Bogus online reviews targeted by regulators with new, proposed bans
The Federal Trade Commission proposed a new rule Friday that would ban paying for reviews, suppressing honest reviews, selling fake social media engagement and more.
Emmis leads $48M investment into Israel-based ad-tech startup
Emmis was the lead investor in Anzu, an Israel-based company that has developed technology that allows companies to insert targeted ads into video games in a nonintrusive way.
Shreve releases first general-election TV ad in race against Hogsett
The campaign commercial, created by Bullhorn Communications, will run on Indianapolis television stations from July 3 until July 16 and cost the campaign $603,000.
Hogsett releases first campaign ad in mayoral race against Shreve
Indianapolis Mayor Joe Hogsett’s 30-second video ad focuses on the Indianapolis Metropolitan Police Department. Opponent Jefferson Shreve has not yet advertised during the general election cycle, but will within the next week, his campaign told IBJ.
End of a love affair: Automakers eliminating AM radio from many new cars
Some radio station owners and advertisers contend that losing access to the car dashboard will indeed be a death blow to many of the nation’s 4,185 AM stations.
Judge rules against Google, allows antitrust case to proceed
The lawsuit alleges that Google holds a virtual monopoly in online advertising that works to the detriment of consumers.