NCAA shakes up ad strategy
The NCAA for the first time this year debuted an ad campaign in the fall rather than during the Final Four basketball tourney. The NCAA has also turned to celebrity endorsers.
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Ex-Subway pitchman blames parents for victim’s problems
Jared Fogle, imprisoned for child pornography and sex abuse, said parents of one of his female victims—who are suing him for damages—are to blame for what he describes as the girl’s “destructive behaviors.”
Holcomb keeps low profile in first month as GOP guv candidate
Lt. Gov. Eric Holcomb’s campaign says it will start running TV ads soon, and that it’s been using phone banks, door-to-door efforts and social media to reach voters. Democrat John Gregg has been advertising aggressively.
Advertising for presidential race down 60 percent, hurting broadcasters
Since late April, when Donald Trump secured the Republican nomination, $146 million has been spent on advertising in the presidential race, compared with $373 million over the same period in 2012.
Channel 13 chasing Olympics ratings gold with $1M bet
The station is set to send six staffers to Rio for 3-1/2 weeks to cover more than a dozen Olympians with Indiana ties.
Indiana Democratic Party files complaint over political ad
The complaint sent Tuesday focuses on a technicality in FEC rules that Democrats argue the Republican Governors Association did not comply with when producing the ads.
City liable for sign firm’s damages, judge rules
Local billboard company GEFT Outdoor LLC expects to seek millions of dollars from the city of Indianapolis after a federal judge’s ruling that the city’s former sign ordinance was unconstitutional.
Ex-Subway pitchman Fogle’s appeal of sentence rejected
A federal appeals court turned away former Subway pitchman Jared Fogle's appeal of his sentence of more than 15 years in prison Thursday for child pornography offenses and illicit sexual conduct with a child.
Lifting of Indy 500 blackout creates questions in local ad community
The Indianapolis Motor Speedway’s decision to call off the local television blackout could have a big impact on WRTV, Emmis Communications and race-day advertisers.
South Bend targets central Indiana for more visitors
Visit South Bend Mishawaka has paid the Indianapolis-based digital marketing firm The Basement $125,000 for a summer advertising campaign.
More public schools raising funds through naming rights
An idea that started with professional sports teams and worked its way through colleges and universities has taken root in public schools around the United States.
Google to ban payday lending ads, calling industry ‘harmful’
Google said Wednesday it will no longer allow ads for loans due within 60 days and will also ban ads for loans where the interest rate is 36 percent or higher.
Salesforce plans to hire 800, attach its name to downtown tower
The tech company on Friday is expected to announce its intention to add hundreds of workers and sign a naming-rights deal for the state’s tallest building.
‘Bob & Tom Show’ reaches ratings crossroads
In the wake of two key departures in January, advertisers and radio stations nationwide are keeping a close watch on the ratings of “The Bob & Tom Show,”.
Candidates, PACs buy $850K in TV ads for presidential race here
Donald Trump, Ted Cruz and Bernie Sanders have bought TV time on Indianapolis stations. So have the Club for Growth, Our Principles and Trusted Leadership PACs.
Modeling agency founder Helen Wells dies at 89
Hundreds of admirers took to Facebook to remember Helen Wells, who started her agency in 1980 and provided talent to many of Indiana's top companies.
TV stations to pocket presidential advertising windfall
The three Republicans and two Democrats left vying for their party’s nomination could flood the market with more than $10 million in TV advertising revenue before the May 3 primary.
Citizens Energy spends $350K to soften rate-hike request
The utility’s ad campaign comes as state regulators are considering Citizens’ request to raise water and sewer rates by double-digit percentages on about 400,000 customers.
Visit Indy goes all-digital with advertising
Visit Indy decided in the third quarter of 2014 to go all-digital with its seven-figure leisure advertising campaign, and it hasn’t looked back.
Marketing firm plans new downtown HQ, to hire 20
Indianapolis-based marketing and advertising firm Matchbook Creative is spending nearly $1 million to establish a larger headquarters downtown and plans to more than double its work force by 2019.