AT&T latest sponsor to abandon USA Gymnastics amid scandal
Losing corporate partners is a significant blow to the Indianapolis-based organization. Sponsorships and marketing account for about a quarter of USA Gymnastics’ annual revenue.
Advertising
Articles
iHeart Radio parts ways with market manager, hires replacement
Brad Polston is out as iHeart Media’s local market manager after 14 months of leading the cluster of stations that includes WFBQ-FM 94.7 and WNDE-AM 1260. His replacement has been working in billboard ad sales.
Local firm works with Bob Newhart to reprise ‘Elf’ character for TV ad
Indianapolis-based video production firm Factory created the new Kentucky Lottery television ad starring Bob Newhart as Papa Elf, working alongside an ad agency with local offices.
Speedway is newest national account for local ad agency Young & Laramore
The coveted national account hits a new high in the firm’s three-year winning streak.
Papa John’s apologizes for criticizing NFL anthem protests
The company tweeted a statement offering to “work with the players and league to find a positive way forward.”
Papa John’s blames NFL ‘debacle’ for hurting its pizza sales
Papa John’s International Inc. founder John Schnatter is going after NFL Commissioner Roger Goodell, saying weak handling of the league’s national-anthem controversy has hammered sales of his pizza.
Latest scandal rocking college basketball fuels debate over compensating players
Some say the simple solution to the dilemma that has given rise to the most recent scandal in big-time college athletics is to let college athletes profit from their name, image and likeness.
Speedway targeting consumer-oriented sponsors
Hulman & Co. CEO Mark Miles is firing up an effort to go after consumer-oriented sponsors—a move aimed at helping the Indianapolis Motor Speedway sell more tickets.
IEDC tailors campaign to lifestyle issues in 4 target cities
Ad placements in billboards, magazines, newspapers and internet and mobile platforms were part of a marketing plan launched in 2016 to target Chicago, San Francisco, New York and Atlanta.
As advertising falls, Star hits subscribers with hefty rate hike
The Indianapolis Star is asking its subscribers to absorb hefty rate increases—a move that reflects the pressure the newspaper industry is under to find ways to offset declines in advertising.
Long-time statewide media directory folding after 30 years
The Indiana Media Directory’s clients ranged from Cook Medical and Donato’s Pizza to the United Way and YMCA. It was widely used by public relations and advertising firms.
Christian attractions boost Carmel ad firm’s portfolio
Joseph David Advertising, founded in 2003, has seen its revenue nearly double each of the last two years.
HR exec talks workplace strategy following national accolades
Bloomington-based Hanapin Marketing, a 60-person digital ad agency, was recently honored on national best-workplaces lists for perks including quarterly three-day weekends and routine “stay interviews.”
Kroger to replace Marsh as title sponsor for Symphony on the Prairie
The Indianapolis Symphony Orchestra has quickly found a new title sponsor for its Symphony on the Prairie summer concert series after Marsh Supermarkets ended its 35-year run.
Kiwanis’ first major ad campaign seeks to put youthful face on brand
Most people are aware of the Kiwanis Club. Sort of. Precious few know what the 102-year-old organization actually does.
Music-marketing startup catches ear of customers, investors
Launched by a car wash chain executive in December, music-messaging platform Fuzic has won more than 100 customers and the backing of former Salesforce executive Scott McCorkle.
Angie’s List discontinues ‘O’Reilly Factor’ advertising
The Indianapolis-based consumer-reviews service had been an outlier among major companies in sticking with the show despite a report in The New York Times that Bill O’Reilly and Fox News had settled a rash of cases accusing him of harassment and inappropriate conduct.
Lilly among firms pulling ads from ‘O’Reilly Factor’
A sexual harassment scandal involving host Bill O’Reilly has prompted major advertisers such as Eli Lilly and Co. and several automakers to drop out. Indianapolis-based Angie’s List is among those sticking with the show.
Steak n Shake stays on board with Rahal for 4 races in 2017
IndyCar driver Graham Rahal will continue to have Steak n Shake as his primary sponsor for four races in 2017.
Growing ad agency takes prime space on Monument Circle
Bradley and Montgomery has renovated the second floor of the Indianapolis Power & Light Co. building, adding modern touches while keeping some organic elements.