TV stations to pocket presidential advertising windfall
The three Republicans and two Democrats left vying for their party’s nomination could flood the market with more than $10 million in TV advertising revenue before the May 3 primary.
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Citizens Energy spends $350K to soften rate-hike request
The utility’s ad campaign comes as state regulators are considering Citizens’ request to raise water and sewer rates by double-digit percentages on about 400,000 customers.
Visit Indy goes all-digital with advertising
Visit Indy decided in the third quarter of 2014 to go all-digital with its seven-figure leisure advertising campaign, and it hasn’t looked back.
Marketing firm plans new downtown HQ, to hire 20
Indianapolis-based marketing and advertising firm Matchbook Creative is spending nearly $1 million to establish a larger headquarters downtown and plans to more than double its work force by 2019.
Car dealer paying to replace school’s unsafe bleachers
An automobile dealer is giving $1.5 million to replace the bleachers at a local high school's football stadium that have been closed off because of safety concerns.
Young & Laramore uses books to build appetite for its services
One of Indianapolis’ biggest ad shops is serving up marketing strategies it cooked up as the agency of record for Steak n Shake with the release of a new book, “Nuggets, Nibbles, Morsels and Crumbs.”
For Lilly’s Cialis, glory days are over
The erectile-dysfunction drug, made famous by a slew of quirky commercials, is facing performance issues of its own.
Super Bowl ads stick to classic themes, wiener dogs
There’s a fine line between standing out and risking offense, and this year the Super Bowl advertisers are going for the safety: movie and rock stars, anthemic songs and cute animals.
Gun shop owner, pitchman Don Davis dies at 82
Don Davis, one of the nation's most prolific gun dealers and a late-night TV commercial icon in Indianapolis, died Thursday
Television executive joins marketing firm to accelerate growth of new technology
It took former WISH-TV Channel 8 General Manager Jeff White only one trip to VisionThree’s studio to convince him to take an ownership stake in the company and spearhead sales and product development for the firm full time.
Young & Laramore fetches national retail ad account
Pet Supplies Plus has hired Indianapolis-based ad agency Young & Laramore to help it take a bite out of competitors Petco and PetSmart.
New tourism strategy generates $35M for Hamilton County
An autumn campaign targeting the Chicago area sparked $156 in visitor spending for every marketing dollar spent, tourism officials said.
Angie’s List hires ad firm that created Progressive’s Flo
Angie’s List Inc. is rejiggering its marketing strategy, a move that includes hiring a new branding agency to help get the home-services giant growing rapidly again.
Indy’s newest country radio station off to slow start
Low ratings for WUBG-FM 98.3 could change with a planned onslaught of billboard and TV promotion. And its value to its owner is being part of a larger local and national advertising strategy.
Radio One launches old-school hip-hop station to battle The Beat
Boom 102.9 FM likely will have a different vibe from the throwback station launched by Cumulus Media last December that briefly skyrocketed to the top of ratings.
Hoosier Lottery taking bids for ad buyer and planner
Eight firms are bidding to be the media-buying and planning-services agency for the Hoosier Lottery. Though the Lottery's ad contract isn't as lucrative as it once was, the winner could score an annual six-figure payoff.
Sport Graphics expanding, moving creative division downtown
Sport Graphics Inc. is expanding its creative division, re-naming it Section 127 and moving it downtown into more than 11,000 square feet near Lucas Oil Stadium.
City billboard suit spooks Montage on Mass developers
A federal suit filed by a local billboard firm claiming a recent U.S. Supreme Court decision makes the city’s sign ordinance unconstitutional has pushed discussion of another project’s electronic-mesh art display to next year.
Hamilton County overhauls strategy, targets Chicago visitors
Hamilton County Tourism is in the process of testing a marketing campaign aimed at attracting weekend visitors in the fall months. And it’s targeting only one out-of-state area—Chicago—instead of several.
Billboard company suing city over digital sign ban
The federal suit filed by GEFT Outdoor LLC challenges the constitutionality of the ordinance. It comes in the wake of a U.S. Supreme Court decision regarding regulations for different kinds of sign content.