MZD wins account to market new diesel fuel product
The Indianapolis agency will start by producing Prime Lube’s materials for the upcoming Atlantic Regional Energy Expo trade
show.
Agencies
Articles
Coles Marketing lands account for gardening firm
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
MZD lands tourism account for Hendricks County
Seventeen agencies submitted proposals for the account.
Young & Laramore recaptures Stanley Steemer account
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.
TrendyMinds signs ad deals, extends pact with NASCAR’s Harvick
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
Two Indianapolis companies offer pro bono work to not-for-profits
Fund-raising consultant Achieve will provide a year of free coaching or consulting. Advertising and public
relations firm TrendyMinds is also accepting applications. The Achieve grant for coaching is valued at $2,000, while the grant
for consulting is worth as much as $12,000.
Kroger ads in Star grab attention, raise eyebrows
A new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news
content begins.
MZD, Kron add clients to roster
Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University.
MZD to market volleyball sponsorships
Locally based MZD Advertising has signed a contract to market sponsorships and a trade show for the Mizuno Volleyball Mid
East Qualifier, to be held in 2010 in Indianapolis and St. Louis.
MB2 Advertising opens office to serve Chicago region
Indianapolis-based Miles Brinson Brown, also known as MB2 Advertising, is opening an office in Chicago Sept. 1. MB2 will be
represented by Account Coordinator Victor Tinnish in the Chicago market area.
MillerWhite signs deal with Shelby County Development Corp.
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
Advertising veterans launch new agency
Three Indianapolis advertising and marketing veterans have launched a new full-service agency. While the timing might not
be great—with the swooning economy—Dave Lesh, Bruce Dean and Bill Hendrickson think they have the experience to
forge a solid business.
Marketing employees open own computer-generated motion graphics business
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence
marketing.
Local marketing firm expands Dairy Queen coverage
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
Steak n Shake nixes $4M contract with ad firm after less than 3 months
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
Clarian ads win major award
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry’s biggest awards
for one component of Clarian’s “A Call to Change” campaign.
Brand Acceleration expands
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
Indianapolis AdClub gets major overhaul
The Indianapolis AdClub is getting another face-lift, and this time some heavy hitters are coming in to make the changes.
Ailing Steak n Shake rehires ad agency, but will pact stick?
Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just
two weeks ago, but ad industry observers can’t help but wonder if the 18-year-old relationship is about to run its course.
Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak
n Shake’s executive suite and take the company in a new direction.
Prized state tourism account ‘big deal’ for Williams Randall
Williams Randall Marketing Communications pulled a surprise victory by snatching the $2.5 million Indiana Office of Tourism
Development advertising account away from incumbent Hirons & Co. and eight other bidders, most of which were larger than Williams
Randall. The two-year contract starts July 1.