Marketing firm MB2 Advertising lands high-profile global account
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
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PR firm Hetrick Communications closing shop
After 18 years, one of the city’s biggest and best-known communications firms is going out of business on Sept. 30.
Williams Randall lands Mike’s Car Wash ad account
Locally based Williams Randall will be Mike's agency of record.
Quirky ads put local agency in national spotlight
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
MZD signs agency deal with Lucas Oil Raceway
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
MZD Advertising office returns to downtown
Central location cited in reversal of 2007 move to north suburbs.
New York firm wins Steak n Shake ad account
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
Washington, D.C., public relations firm expands in Indy
Vox Global, a national strategic communications and public relations firm, recently opened an office here.
Local ad agency wins Scotts account
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
Caldwell VanRiper names new president, predicts stronger 2011
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency’s day-to-day operations, taking over from Paula MacVittie.
Online ‘daily deals’ coupons transform local advertising
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
Ad Age: Steak n Shake seeking new agency
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
Promotus Advertising wins state tobacco cessation account
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
Veteran local ad exec Pearson lands on his feet after closing firm
After industry “paradigm shift,” the man behind some of the city’s most memorable campaigns is working for a small agency.
Young & Laramore wins Indiana Farm Bureau account
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
Publicis snags three clients, expects strong 2010
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
Hetrick to handle marketing for veterinary association
The Indiana Veterinary Medical Association hired the local agency to develop a new branding and identity campaign.
Ad firm unit studies impact of social media on movie biz
At a time many local advertising agencies are struggling, one firm is growing with an unusual new division aimed at measuring
the effects of social media on movies and actors. Bradley and Montgomery late last summer launched Fizziology as a stand-alone
enterprise.
Pearson ad agency closing after more than three decades
CEO Ron Pearson attributed the decision to the difficult economic conditions. The firm was hit particularly
hard in 2007, when it lost a $20 million HHGregg advertising account.
MillerWhite Marketing nabs Indiana State job
The firm was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms to redesign the university’s
magazine.