One of city’s largest ad firms installs new leadership
Forty years after starting an ad agency bearing his name, Tom Hirons is letting go of the steering wheel.
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Hogsett proposes ‘cap and trade’ system allowing electronic billboards
Under the proposal, sign owners could convert existing billboards to electronic ones, as long as twice that amount of signage space is removed from the city’s urban core.
Local firm works with Bob Newhart to reprise ‘Elf’ character for TV ad
Indianapolis-based video production firm Factory created the new Kentucky Lottery television ad starring Bob Newhart as Papa Elf, working alongside an ad agency with local offices.
Christian attractions boost Carmel ad firm’s portfolio
Joseph David Advertising, founded in 2003, has seen its revenue nearly double each of the last two years.
Lifting of Indy 500 blackout creates questions in local ad community
The Indianapolis Motor Speedway’s decision to call off the local television blackout could have a big impact on WRTV, Emmis Communications and race-day advertisers.
Young & Laramore uses books to build appetite for its services
One of Indianapolis’ biggest ad shops is serving up marketing strategies it cooked up as the agency of record for Steak n Shake with the release of a new book, “Nuggets, Nibbles, Morsels and Crumbs.”
Super Bowl ads stick to classic themes, wiener dogs
There’s a fine line between standing out and risking offense, and this year the Super Bowl advertisers are going for the safety: movie and rock stars, anthemic songs and cute animals.
Young & Laramore fetches national retail ad account
Pet Supplies Plus has hired Indianapolis-based ad agency Young & Laramore to help it take a bite out of competitors Petco and PetSmart.
Angie’s List hires ad firm that created Progressive’s Flo
Angie’s List Inc. is rejiggering its marketing strategy, a move that includes hiring a new branding agency to help get the home-services giant growing rapidly again.
Hoosier Lottery taking bids for ad buyer and planner
Eight firms are bidding to be the media-buying and planning-services agency for the Hoosier Lottery. Though the Lottery's ad contract isn't as lucrative as it once was, the winner could score an annual six-figure payoff.
Fever hire new ad agency, plan early media blitz
KH Complete Advertising has replaced the Indiana Fever's long-time advertising agency and is promising to ramp up ticket sales for the upcoming season. New TV ads and billboards are coming in March.
Upstart advertising agency attracting national notice
The Basement boasts a client list that includes K-Mart, Kentucky Fried Chicken, Procter & Gamble, NCAA and Simon Property Group Inc. The firm’s year-over-year revenue in 2014 has grown at better than 25 percent, hitting $2 million.
Traffic reporter, sales chief leave WISH ahead of CBS pullout
The loss of Julie Patterson and Julie Zoumbaris comes as Channel 8 prepares for life without its CBS affiliation and tries to make long-term deals with advertisers.
HHGregg ditches ad campaign, returns to former agency
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a “brand transformation.”
Sponsor logos creep into local TV newscasts
The increasingly common move to help generate more revenue further lowers the traditional barrier between news and advertisers. Marketing experts say the value for sponsors is questionable.
Fort Wayne ad agency hangs shingle in Indy
Fort Wayne-based advertising/PR firm Asher Agency has opened an Indianapolis office, at 255 N. Alabama St., in the Lockerbie Commons Firehouse.
Local advertising agency boosts work force
Willow Marketing hires eight people following a brutal period of downsizing for most agencies, nearly doubling its staff.
New book from ad agency vet offers restaurants food for thought
Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”
Local ad agency losing Simon work, cutting employees
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
Local advertising firms wrangle new business
Young & Laramore will introduce Ingersoll-Rand’s spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.